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Great Lakes Communications Survey

Great Lakes Communications Survey. Biodiversity Project September 2010. Biodiversity Project Mission and Goals of the Survey. Promote environmental communications Continue Great Lakes communications Our Assumption Is the public as important?. Overview. Grant for research Spring 2010

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Great Lakes Communications Survey

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  1. Great Lakes Communications Survey Biodiversity Project September 2010

  2. Biodiversity Project Mission and Goals of the Survey • Promote environmental communications • Continue Great Lakes communications • Our Assumption • Is the public as important?

  3. Overview • Grant for research • Spring 2010 • Online Survey • Objectives • Audiences • Messages • Methods

  4. Survey Results • Survey respondents • Two main topics of focus • Top 6 Issues of 24 options • Breadth of scope • Audience

  5. Communication Objectives • 25% Behavior change • 25% Mobilize activists • 15% Build an informed constituency over time • 15% Build concern

  6. Barriers and Challenges • Evaluation • Staff time • Budget “There is often a fundamental disconnect between the communications work and the campaign goals because campaign planners do not usually approach their work with strategic communications in mind.”

  7. Solutions and Recommendations • Revisiting assumption • Reinvesting in capacity and skills building • What could this look like?

  8. Building Organizational Capacity • Communication audits and assessments • Creating communications strategies • Workshops and training

  9. Feedback • Does this sound like your organization? • Would these activities help you motivate your audiences? • Is there a desire to focus on improving yourcommunications? Rebecca Dill, Biodiversity Project rdill@biodiverse.org

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