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Abanes. Calibjo. Francia. Gonzales. Uy. OVERVIEW. About BGC. Competition Matters. Idea Intersection. ABOUT BGC. COMPETITION MATTERS. Eastwood City. Alabang Town Center. IDEA INTERSECTION. Enhance previous successes of BGC’s Passion Fest. Better audience turnout.
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OVERVIEW About BGC Competition Matters Idea Intersection
Enhance previous successes of BGC’s Passion Fest Better audience turnout Positive word-of-mouth
Demographics Different age groups of SEC AB (Moms, dads, kids, friends, classmates, relatives, name it!)
Psychographics Different interests and passions Hold special memories close Likes time with others and with self May slow down or speed up at preference Curious individual who try new things
Behavioral “I go there to have coffee with and talk to a loved one.” “This place is safe and clean for me to take my kids.” “It’s my thinking spot: no one bothers me when I do.” “I go there to jog with my family or friends.”
Push the borders of previous Passion Fest activities to generate better audience turnout and more positive insights from loyal patrons
BGC, particularly BHS, has been a place of memories for its loyal patrons, and they want it to stay that way.
THE PASSION OF Remembering, living, making new memories MEMORIES
Remember the passions for yourself and for the ones you love.
Remember these alone or remember these with others. It matters not.
The point is to…. REMEMBER.
Romantic Film Festival description The best love stories of all time will be shown during the 1st and 3rd week of February. It will be open to all interested audiences who want to get into the love.
Romantic Film Festival rationale Filipinos are sentimental people who are fond of teleserye-ish love stories, even the more prim and proper upper class.
String Quartet Concertos description To get into the mood of February, a string quartet will be playing for the passersby in the BGC open area every 2nd and 4th weekend.
String Quartet Concertos rationale Some interviewees claimed that they would better appreciate the ambiance of BGC with “house music” in the outside environment.
Chocolate Mania description Chocolate Mania will be a festival of chocolates, with stalls outside that feature chocolates to get into the spirit of Valentine’s.
Chocolate Mania rationale Filipinos have an extremely sweet tooth. Added to that is the essence of Valentine’s being a chocolate holiday.
BGC Annual Fun Run description Summer is the best time for lfeistyle activities especially running. People at this time spend their “me” time.
BGC Annual Fun Run BGC must continue with the run marathon because people have associated BGC with this movement. rationale
Nestea FIT Description This is a repeat of last year’s Nestea Event
Nestea FIT It was a successful and engaging event and we believe that many people want to be active during summer. Rationale
Ultimate Food Festival For the mothers who love to cook, this is the perfect chance to get new recipes, and be pampered with some fine sample cuisine to boot. description
Ultimate Food Festival rationale This session brings family together via food, and is something a mother constantly looks for.
BGC’s Annual Car & Gun Show description Fathers will be encouraged to go to BGC with their families for this show. Together with their family, fathers will satisfy their passion and love for guns and cars just by simply looking at it.
BGC’s Annual Car & Gun Show We want fathers to remember the rush they had in the show. Thus, we want to be part of those moments that he felt somehow young by looking at cool stuff like cars and guns. rationale
Writing Workshop with Joem Antonio description This event will encourage people to express themselves artistically by writing. All participants will have a main theme which is “moving times”.
Writing Workshop with Joem Antonio rationale People do write because they want to express themselves. By expressing themselves, they try to create or capture memories. Through their works, memories are formed.
Indoor Games Tournament rationale Athletes still look for something to keep them active even in bad conditions, while Scrabble has been the top-of-mind board game of most people.
Indoor Games Tournament description This is for the frustrated athletes who hate being kept inside on a rainy day, or those who simply just love to play Foozball, Table Tennis and Scrabble.
Pet Photography Exhibit Owners can take photos of their beloved pets and they can hang it around the walkways of BGC. Special prizes will be given to outstanding photos, such as freebies from Pedigree, Whiskas, and other sponsors. description
Pet Photography Exhibit Pet lovers love their pets almost like they love human beings. People love to spend time with their pets and BGC has become the perfect avenue for them to foster owner-pet relationships. rationale
