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Positivity, persistence, and patience: Tech solutions for t

CallFire provides a variety of tech solutions perfect for those in the health and fitness industry. Learn how text messaging, IVR, and more can work for your gym.

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Positivity, persistence, and patience: Tech solutions for t

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  1. Positivity, persistence, and patience Tech solutions for the fitness industry

  2. Benefits of fitness connectivity • Gym/fitness world is a haven for young people, who traditionally ride the cutting edge of technology • Many attend gym with friends or colleagues, increasing likelihood of opt-in to reduced rate group activities, word of mouth business

  3. Benefits of fitness connectivity cont’d • Broad availability of classes/seminars provides many options for increased involvement (opt-in) • Properly implemented solutions provide excellent automated customer service on individual level, allowing trainers to put down the phone and focus on training

  4. Fitness oriented text message applications • Workout/training session reminders • Motivational messages throughout the week • Progress tracking/buddy comparison • Goal achievement timeline

  5. Fitness oriented text message applications cont’d • Two for one/discount group rates • New classes/seminars in client area of interest • Late dues or contract renewal notification • Upcoming events or promotions

  6. IVR at the gym • Well designed gym IVR solutions… • Inbound: allows clients to schedule/reschedule appointments with automated attendant, freeing trainers and staff to focus on their jobs • Outbound: past due fees/membership renewal notifications, conduct customer satisfaction reviews

  7. Encourage and reward loyalty • Create a special SMS campaign specifically for loyal returning clients • Provide incentives (discounted membership renewal, family rates, etc.) for clients who regularly generate new membership by word of mouth or bringing guests

  8. “Upload” each client’s plan and goals • Keep clients up to date on the minutia of their progress from day one. • Pre-set update times in advance for clients • This will create a feeling of personal interaction even though the trainer is not personally typing every text message

  9. Call tracking • Purchase local phone numbers and apply them to various ad media (magazine ad, bill board, etc.) • Track the incoming calls in order to ascertain which advertising methods are beneficial and which are detrimental

  10. Ask for feedback • Check in occasionally for individual feedback on the overall gym experience • Clients can provide incredible insights and ideas for improving businesses if they are asked.

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