Why Insurance Agencies Should Switch to SMS Marketing

1. Why Insurance Agencies Should Switch to SMS Marketing

2. Low risk/high reward • Traditional media marketing (print, television, etc.) is expensive and unspecific, often too general to reach individual consumers. • Email and other electronic message formats are outdated, with up to eighty eight percent of emails going unread altogether.

3. Mobile is everywhere • Smart phones and tablets are increasingly prevalent in modern society, a trend expected too continue exponentially in coming years. • Many Americans never power down their cell phones, even during sleep, and keep them within arm’s reach at all times.

4. Unparalleled reach • Bulk SMS messaging can simultaneously reach out to thousands of subscribers. • Ninety five percent of text messages on personal mobile devices are opened within fifteen minutes

5. Accessibility • At about three cents per text message, reaching out to thousands on their personal mobile devices is less expensive than the average American’s monthly phone bill. • Solutions are applicable to insurance agencies of all types and sizes.

6. Specificity • CallFire’s interface allows easy grouping of subscribers and contacts for locally targeted campaigns. • Blast text marketing campaigns and incentives can be fine-tuned to appeal to various groups and types of subscribers.

7. Communication • Text messaging is a two way street, and CallFire SMS tracks real time subscriber responses to text blasts at no additional cost. • This creates open lines of communication and the ability to conduct surveys, questionnaires, etc.

8. Promotions and reminders • Notify subscribers of upcoming promotions and company events and develop dialogue about what consumers expect from their insurance agencies. • Broadcast service updates and reminders to applicable subscribers at appropriate times of year without being intrusive.

9. Scalable solutions • CallFire’s business text marketing services are billed on a per-text basis. • The size of your bill is proportional to the size of your campaign and subscriber base.

10. Unparalleled support • CallFire provides many online tutorials and explanatory videos to help you get started. • Live help is available during business hours through one-on-one online chat.