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Presented by Richard Campos RC Business Support

Basic Business Planning and Funding. Presented by Richard Campos RC Business Support. Agenda. Background. Agenda. Background. Components of a good plan. Agenda. Background. Components of a good plan. Investing in the business. Background.

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Presented by Richard Campos RC Business Support

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  1. Basic Business Planning and Funding Presented by Richard Campos RC Business Support

  2. Agenda Background

  3. Agenda Background Components of a good plan

  4. Agenda Background Components of a good plan Investing in the business

  5. Background BT - Divisional responsibility for £1/2 billion operational budget

  6. BT - Divisional responsibility for £1/2 billion operational budget BT – Section responsibility for operations planning Background

  7. BT - Divisional responsibility for £1/2 billion operational budget BT – Section responsibility for operations planning BT – Project business plan submissions Background

  8. Background BT - Divisional responsibility for £1/2 billion operational budget BT – Section responsibility for operations planning BT – Project business plan submissions ntl and Tiscali - Project and programme planning - Strategic planning and board advisor

  9. Background BT - Divisional responsibility for £1/2 billion operational budget BT – Section responsibility for operations planning BT – Project business plan submissions ntl and Tiscali - Project and programme planning - Strategic planning and board advice RCBS - Client business and strategic planning - Products to market and Due Diligence

  10. Personal experience of running a business Starting and running the business

  11. Personal experience of planning Q - What is the definition of a project?

  12. Personal experience of planning …is a temporary endeavour having a defined beginning and end (usually constrained by date, funding or deliverables), undertaken to meet particular goals and objectives, usually to bring about beneficial change or added value. Wikipedia

  13. What is a strategy? “A strategy is a long term plan of action designed to achieve a particular goal”.

  14. What kind of business are you/do you want to be? Start up – within 3 years maximum Lifestyle – sub £100k Large – over £100k High Growth – over £1million

  15. VISION Strategy/Plan Long term Objective Planned target Tactic Short term Task Action DELIVERY Strategy can be defined in a hierarchy:

  16. Where you want to be (Objective) Task Tactic Strategic Path Where you are today Planning Path The Strategy “The Roadmap”

  17. Where you want to be Operations Marketing Financial Time Where you are today X Tactical View “Functional”

  18. MARKETING Build marketing plan by … Complete market research by… Confirm budgets by… Where you want to be Operations Marketing Financial Where you are today Day to Day View “Task”

  19. Sales (£k) 200 120 75 75 30 10 10 11 12 Profit (£k) Year 2 3 4 Employees The ideal plan? The Orbit Diagram* *Courtesy of The Winning Pitch

  20. Raising finance To stand a chance of success, an investor requires 3 things from you: • An excellent product or service

  21. Raising finance To stand a chance of success, an investor requires 3 things from you: • An excellent product or service 2. A convincing case for giving their money to you

  22. Raising finance To stand a chance of success, an investor requires 3 things from you: • An excellent product or service 2. A convincing case for giving their money to you 3. A good team of people

  23. Raising finance Family and friends

  24. Raising finance Family and friends RDA and their agents

  25. Raising finance Family and friends RDA and their agents Banks

  26. Raising finance Family and friends RDA and their agents Banks Venture Capitalists

  27. Raising finance Family and friends RDA and their agents Banks Venture Capitalists Business Angels

  28. Raising funds Venture Capitalists - VC A venture capitalist will assume high risk in return for high reward.

  29. Raising funds Business Angels - BA An angel investor or angel (also known as a business angel or informal investor) is an affluent individual who provides capital for a business start up, usually in exchange for equity

  30. What questions should you ask yourself? Who? When? What? Why? Where? How? How much?

  31. Example An environmental recycling company needed to raise £500k matched funds to develop a pre-production prototype. They produced a: Business plan including the

  32. Example An environmental recycling company needed to raise £500k matched funds to develop a pre-production prototype. They produced a: Business plan including the Operational strategy

  33. Example An environmental recycling company needed to raise £500k matched funds to develop a pre-production prototype. They produced a: Business plan including the Operational strategy Marketing strategy

  34. Example An environmental recycling company needed to raise £500k matched funds to develop a pre-production prototype. They produced a: Business plan including the Operational strategy Marketing strategy Financial management strategy

  35. Example An environmental recycling company needed to raise £500k matched funds to develop a pre-production prototype. They produced a: Business plan including the Operational strategy Marketing strategy Financial management strategy A strong team

  36. Product or Service Ask Yourself: What’s unique about what you have?

  37. Ask Yourself: What’s unique about what you have? How much will it cost to make and buy it? Product or Service

  38. Ask Yourself: What’s unique about what you have? How much will it cost to make or buy it? How will people know about it and where can they buy it? Product or Service

  39. Ask Yourself: What’s unique about what you have? How much will it cost to make or buy it? How will people know about it and where can they buy it? Who owns the IP? Product or Service

  40. The Holy Trinity A good team Do you posses the skills or resources in: Marketing Finance Operations

  41. A CONvincing case? Have you clearly and concisely produced: Evidence of “Hurt Money”

  42. A CONvincing case? Have you clearly and concisely produced: Evidence of “Hurt Money” The business model

  43. A CONvincing case? Have you clearly and concisely produced: Evidence of “Hurt Money” The business model A clear and justifiable financial analysis

  44. A CONvincing case? Have you clearly and concisely produced: Evidence of “Hurt Money” The business model A clear and justifiable financial analysis The Business Plan

  45. Isn’t Is The Business Plan A profile of your business strategy and how it will help you achieve your objectives A version of the Encyclopaedia Britannica!

  46. Example A client presented a business plan for comment. It had: 80 pages of closely typed text plus

  47. Example A client presented a business plan for comment. It had: 80 pages of closely typed text plus 20 pages of financial analysis and 20 pages of appendices

  48. Example A client presented a business plan for comment. It had: 80 pages of closely typed text plus 20 pages of financial analysis and 20 pages of appendices Pages and pages of technical terms

  49. The ideal plan… …should be between 3 and 20 pages (max) plus appendix but There will always be exceptions

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