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Olympic and Paralympic Legacy. Andrew Honeyman Head, Olympic and Paralympic Legacy Unit Department for Culture, Media and Sport. “. We must remember what London 2012 is about. It’s about great legacy - not just sport for a few weeks but a sporting legacy for all our country for many,
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Olympic and Paralympic Legacy Andrew Honeyman Head, Olympic and Paralympic Legacy Unit Department for Culture, Media and Sport
“ We must remember what London 2012 is about. It’s about great legacy - not just sport for a few weeks but a sporting legacy for all our country for many, many years. David Cameron, July 2011 ”
Olympic and Paralympic Legacy STRONG LEGACY FROM THE LONDON 2012 OLYMPIC AND PARALYMPIC GAMES EXISTS!
Olympic and Paralympic Legacy “The London 2012 Games have definitively served as a catalyst for development and improvements, both tangible and intangible, which would otherwise have taken decades to achieve. There is no doubt that the citizens of London and Great Britain will benefit from the Games for a long time to come. ” Jacques Rogge, Inspired by 2012 report July 2013
Olympic and Paralympic Legacy Paralympic Legacy
Legacy Achievements - Economic • Over £11bn of economic benefit through trade and investment won through Games and Games-time promotional activity • Tourist numbers up 1% in 2012 with 4% increase in spend. Provisional figures from 2013 suggests further increase of 6% in visit numbers and 13% increase in spend • Supplier Recognition Scheme (SRS) enabling UK companies that supplied the Games to promote this in business to business activity. • Meta-evaluation estimates economic impact up to 2020 as £28bn - £41bn in Gross Value Added and 618,000 to 893,000 years of employment • GREAT campaign to promote UK has delivered £600m of revenue to UK and used in 86 countries.
Legacy Achievements – Regeneration of East London • All eight retained venues on Queen Elizabeth Olympic Park have futures secured • Park now fully open – iconic Aquatics Centre and Velodrome already open for community use • School and Sir Ludwig Guttman Medical Centre open and people living in former Olympic Village • Huge range of events held in Park, including athletics and concerts summer 2013 and Sport Relief March 2014 • Plans for ‘Olympicopolis’ new higher educational and cultural district, destined to create up to 10,000 jobs and boost UK economy by £bns
L Legacy achievements - sport • 1.5 million more people playing sport than in 2005 • £1bn investment in grassroots sport over 4 years • £150m a year for three years for primary school sport and PE • Increased funding for elite sport through to Rio – 13% increase for Olympic athletes and 45% for Paralympians • Investing £27m to bid for and host more than 70 of the world’s most prestigious sporting events
Legacy achievements - communities • Volunteering in England increased from 65% in 2010/11 to 72% in 2012/13, reversing steady decline since 2005 • Team London Ambassadors (London Games-time volunteers) used since for major events, visitor welcome and in schools • Join In established as independent charity to be ‘home of the Games Maker’ getting GMs and their spirit into community sport - over 11,000 Join In events in 2013 with 100,000 new volunteers recruited for community sport • Spirit of 2012 Trust established to allocate £40m funding from sale of Olympic Village • Cultural Olympiad reported huge public engagement, estimated at 43.4m people at events
Legacy achievements - Paralympic • 350,000 more disabled people playing sport once a week than in 2005 • 53% of people said that the Paralympics had a positive impact on the way they see disabled people • £150m invested in disability sport by Sport England • Stoke Mandeville recognised as permanent home of Paralympic Movement with permanent role in future Paralympic flame lighting ceremonies, including 1 March this year for Sochi • Government/GLA project working with institutions to include accessibility as part of the core curriculum for all built environment professionals
Moving more, Living more • Legacy project aiming at increasing physical activity • Launched February 2014 by Lord Coe and Ministers PM: ‘We need to provide communities with the encouragement to come together and realise the physical and social benefits of being more active.’ Lord Coe: ‘A joined up approach to challenging inactivity and encouraging physical activity is key. Moving More, Living More will bring together government, local government, business and above all the individuals and community groups - who know how to get people moving.’
National ambition ‘To have a year on year increase in the number of adults doing 150 minutes of exercise per week (in bouts of 10 minutes or more) and a year on year decrease in those who are inactive, defined as doing less than 30 minutes of exercise per week (in bouts of 10 minutes or more). ‘
Benefits of physical activity - health • People who do a lot of exercise reduce their risk of dying early by 30% • Physical activity can lower your risk of coronary heart disease and stroke by between 20 and 35% • People who get their 150 active minutes a week can halve their chances of getting type 2 diabetes • People who exercise regularly can reduce their risk of certain kinds of cancer. • Long-term, regular physical activity, including walking can help ward off dementia. • ‘Use it or lose it’ exercising major muscle groups on at least two days a week can help to keep you independent and active in later life. • It’s never too late to start!
Benefits of physical activity - other • Direct and indirect costs of physical inactivity in UK estimated at £20bn per year • Public realm improvements can boost footfall and trading by 40% • Investment in walking environment can support local economies by attracting new businesses and events • Fitter children do better at school and grow in confidence • Active people sleep better and longer and are generally happier
MMLM activity • Launch in February fired starting pistol • Public Health England consultation on physical activity leading to publication of Implementation Framework in October • Regional seminars in July for local authorities and others run by PHE, LGA, ukactive • Other Government and Mayor of London activity to come
Physical activity – older people • UK population is ageing and people in this age group tend to be less active – 45% are disabled and face barriers to participation • Increased activity for older people lessens risks of trips and falls and increases the likelihood of independent living • Success of volunteer-led walking groups: 3,400 weekly Walking for Health walks • Role of Age Action Alliance in promoting physical activity and healthy living
The ask of AAA • What more can AAA do to drive physical activity? • What are the main barriers to physical activity for older people encountered by AAA and its members? • Are there new ideas or untapped areas of potential? • What can Government do to help?
Olympic and Paralympic Legacy Andrew Honeyman Head, Olympic and Paralympic Legacy Unit Department for Culture, Media and Sport olympiclegacy@culture.gsi.gov.uk www.facebook.com/inspiredby2012 @2012govuk