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National Network of Tobacco Cessation Quitlines

National Network of Tobacco Cessation Quitlines. Mary Anne Bright Office of Communications National Cancer Institute Cancer Information Service . HHS Initiative. Provide smoking cessation resources to the 46 million people who smoke in the U.S.

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National Network of Tobacco Cessation Quitlines

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  1. National Network of Tobacco Cessation Quitlines Mary Anne Bright Office of Communications National Cancer Institute Cancer Information Service

  2. HHS Initiative • Provide smoking cessation resources to the 46 million people who smoke in the U.S. • Provide the highest level of assistance to smokers across the country • Establish a single toll-free number that serves as a single point of access to a national network of quitlines

  3. Current Status • In 2005: 205,583 calls (U. S. calls to 1-800-QUIT-NOW) • 390 calls from Canada • 88 calls from U.S. Territories • 8States Using 1-800-QUIT-NOW as Primary Number • Alabama, Hawaii, Idaho, Kentucky, New Mexico, North Carolina, Ohio, Virginia • 5 State Planning to Use 1-800-QUIT-NOW • Indiana, Louisiana, Nebraska, Oklahoma, Tennessee

  4. Marketing and Promotions • Generate a 25% yearly increase in calls to 1-800-QUIT-NOW • Generate an increase in smokers reached or counseled from 2% to 4/5 % • Increase market penetration every quarter of the year • Continue to cultivate NNTCQ image as premier access point to providing tobacco cessation services

  5. Marketing and Promotions • Strategic Promotion Planning • 4 Tier Approach • Materials Development • 2 English TV PSAs; 3 English Radio PSAs • 1 Spanish TV PSA; 3 Spanish Radio PSAs • Marketing and Promotion Strategies • Internet Users • Rich Media Banners Advertisements • Educational Videos for Healthcare Providers • Conference Promotion • Earned Media

  6. Target Populations • Primary Target Audience- Adults, 18 to 29 • Subsets: • #1- Military Personnel • #2- Persons of Low SES • #3- Spanish-speaking Adults

  7. Target States • Promotions will focus on: • States with the highest tobacco use rates • States with the highest tobacco-related mortality rates • Promotional activities will be conducted in all 50 States and the District of Columbia

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