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SUSTA Nashville Meeting 2012

European Market & Activity Overview. SUSTA Nashville Meeting 2012. Part 1: Presentation of the market Part 2: Food in the EU Part 3: EU activities. Part 1: Presentation of the market. EU Member States. EU 27 =. 500 Million C onsumers. E urope at a glance.

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SUSTA Nashville Meeting 2012

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  1. European Market & Activity Overview SUSTA Nashville Meeting 2012

  2. Part 1: Presentation of the market Part 2: Food in the EU Part 3: EU activities

  3. Part 1: Presentation of the market

  4. EU Member States EU 27 = 500 MillionConsumers

  5. Europe at a glance • Population : 500 million consumers • Monetary Unit : Euro (not all) • Dollar/Euro Rate : 1.29 ( was 1.51) • Official Languages : 21(German biggest) • Import Food : 90 billion US Dollars* • Import Food USA: 6 billion US Dollars • 15 mature markets and 12 emerging countries

  6. Why the EU? U.S. Exports of Consumer Orientated Agricultural, Fish & Seafood Products to European Union 27, India, Canada and China in thousands of dollars * * extrapolated

  7. Total EU Import Total EU import food, drinks andtabacco

  8. Continent Europe Europe = 731 Million Consumers

  9. Part 2: Food in the EU

  10. Buying Habits • Retailers and large Food Service chains do NOT buydirectly • Importersand providers are your partners • Logistictrade country by country NO MORE AGENTS! RETAILERS HARDLY IMPORT DIRECT!

  11. How do they pick up? • Trade shows • Sales presentation • Trade missions • Seminars/meetings/events • Trade magazines • Internet

  12. What ‘drives’ our export • Dollar/Euro rate • Changes Import Duties • Consumer Demand

  13. Main Food Trends • Healthy • Sustainable • Convenience • Food Miles • Slow Food • Taste • Price • Functional Food • Organic • Fairtrade

  14. Export Opportunities • Seafood • BBQ products • Sauces and marinades • Trendy items • Special fresh fruits and vegetables • Horticulture • Value added • Organic • Bakery • Sweet Potatoes, Sweet Onions • Peanuts and berries

  15. Export Opportunities Eastern Europe = Emerging Market

  16. Upcoming Eastern markets

  17. Upcoming Eastern markets

  18. Upcoming Eastern markets

  19. Export Challenges • EU is not one market: • - Many different languages; • - Many consumer differences; • - Not all-in euro’s; • - Terms of payment; • - Logistics. • GMO • Better preparation and follow up • Not permitted: dairy, meat, chicken and potatoes

  20. Consumer behaviour: OktoberFeste

  21. Fish and Chips

  22. Stamppot

  23. Haven’t promoted • Frozen trendy products • Organic trendy products • Food Service initiatives

  24. Steps to launch your products • Homework and research markets • Strategy of your company • Costs like: • - certifications; • - labelling; • - transportation; • - terms of payment; • - import duties. • Approach Food Service/Retail……

  25. Food Service versus Retail • Oppertunities Food Service: • EU Food Service, many different players; • Less concentration; • Less labellingrequirements. • Opportunities Retail • Wider range of players • Larger market

  26. Part 3: EU activities

  27. 2012 Succesful activities 2012 • Main general Food shows: • Horticultural Mission Floriade • Fruit Logistica

  28. 2013?? Activities 2013 to reconsider?? • PLMA…….

  29. Focus for 2014 • Leading general Food Shows • Specialty shows like ORGANIC shows(BIOFACH), Food Ingredients, IFF etc Snackex in Sweden, London Wine Fair • Outbound mission for Horticulture, Food Service, new EU Markets • Inbound Mission to Fancy Food Show • Fresh Produce, • Seafood

  30. Victor Phaff Karin Defossez vjp@phaff.com kd@phaff.com

  31. The Future of Food by leading Trend watcher A. Barkas

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