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Online Marketing

Online Marketing. BRX Witney 12/10/09. http://www.urbanelement.com. What Online Marketing Isn’t. A platform for ruthless plugging of your companies products or services. An ‘easy ride’ for sales. A one-off investment. What Online Marketing Is.

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Online Marketing

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  1. Online Marketing BRX Witney 12/10/09 http://www.urbanelement.com

  2. What Online Marketing Isn’t... • A platform for ruthless plugging of your companies products or services. • An ‘easy ride’ for sales. • A one-off investment.

  3. What Online Marketing Is... • A great way to introduce your products and/or services. • An unrivalled platform for reaching large, targeted audiences. • A marketing platform that can be measured to a very accurate level. • An increasingly necessary tool for business.

  4. Methods Of Online Marketing • Website • Blogging • E-Newsletter • Affiliate Marketing • Social Media

  5. Website • A collection of linked pages. • Domain name (e.g. www.brxwitney.co.uk) • Can be found through search engines such as Google.

  6. What Is SEO? • Search Engine Optimisation • Striving to achieve the best possible position to receive web traffic. • NOT an overnight process. • 90% of all UK web traffic goes through Google. • 40% of all searches go through the first positioned natural listing.

  7. Here is how it works...

  8. Why Does My Search Have A Map?

  9. So What Is Local Search? • A search that is geo-targeted. • Data is pulled from various LDC (Local Data Centres). • Company name, address and telephone number. • Verification. • Citations and Link profiles.

  10. Blogging • A ‘Blog’ is the common term given to a ‘weblog’. • A chronological record of posts. • Removes the need for coding HTML. • Search engine friendly.

  11. E-Newsletter • Manages the delivery email(s) to a group of people. • “The money is in the list”. • Build trust • Sell more to existing clients • Cost-effective

  12. Affiliate Marketing • Acquiring affiliates to sell your product or service for a commission. • Requires management of affiliates • Requires trust • Cost-effective

  13. Social Media • Twitter, Facebook, LinkedIn etc. • User-generated content. • Very targeted data from personal details. • Viral marketing through “word-of-mouth”. • Reputation can spread fast.

  14. Facebook • Profiles, Friends, Networks. • Six degrees of separation. • Friends, Family, Classmates. • Encourages the visitor to stay.

  15. LinkedIn • Career-based. • Individuals, SME’s through to Fortune500 executives. • Find clients, employees, partners, joint ventures and more • Can link to Twitter account

  16. Twitter • 140 character messages. • Six degrees of separation. • Real-time search data. • Effective market research. • Acts as a portal.

  17. How To Set Up Your Twitter http://www.twitter.com

  18. Enter Your Details

  19. Viewing Your Profile

  20. Further Customisation

  21. For information on how we can help your business grow online, please visit:http://www.urbanelement.com

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