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Lamb, Hair, McDaniel

Lamb, Hair, McDaniel. CHAPTER 21. Social Media and Marketing. What are social media?.

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Lamb, Hair, McDaniel

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  1. Lamb, Hair, McDaniel CHAPTER 21 Social Media and Marketing

  2. What are social media? • Social Media: Any tool or service that uses Internet to facilitate conversations. Marketers use of social media for Integrated Marketing Communication (IMC) and Customer Relationship Management (CRM). Marketers follow the customer wherever they go…. Crowdsourcing. • Characteristics of Social Media • Mostly it is uncontrollable • Has a very fast pace • Forces us to listen • Offers a variety of media • Help build relationship

  3. Social media tools/Sites • Blogs-publicly accessible interactive journal • Microblogs-Twitter, Jaiku, Tumblr, Plurk • Social Networks-Facebook, LinkedIn, Myspace, Hi5, Bebo, WeAreTeachers • Media Sharing Sites-You Tube, Flickr, Photobucket, Facebook, Twipic, Google+ • Location-Based Sites-Foursquare, Gowalla, Loopt • Review Sites-opinion based sites-Yelp • Online Gaming-Second Life, Poptropica, Habbo Hotel

  4. Social media Challenges for marketers • How to analyze social (media) behavior of consumers • How to use social media-IMC and CRM • How to evaluate social media performance • How social media is affecting mobile technology • How fast is it changing, where will it take us to in the long run • How does it affect the world, will it lead us to global convergence…..make one-world

  5. Ch 22 discussion Questions • Define social media and explain how marketers use social media • Define social media and explain various tools of social media • Define social media and elaborate the social media challenges for marketers.

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