The Green Business Forum

1. The Green Business Forum An in-depth look on what we can do to make an impact on the environment in our business activities.

2. Experts and business owners will join us to discuss the mounting problems and the accompanying solutions to our current environmental situation. • Topics: The Carbon Credit Market and How to Bring “Green” Practices into Your Business. • Time: July 12, 2008 2 PM to 6PM Place: The HYATT

3. The Carbon Credit Market China is currently one of the largest emitters of greenhouse gasses in the world and only now are the Chinese authorities addressing this devastating environmental problem. The Carbon Credit Market is a system designed to tame the explosive growth of carbon emissions by putting a price on its production. Four expert panelists will detail how the system works, what it means for China, and most importantly how you and your company can get active.

4. Meet our experts and their companies

5. JUCCCE JUCCCE is a non-profit organization focused on bringing help to the area of greatest concern- and greatest opportunity for impact- China. Vice Minister of Construction Qiu BaoXing says, “We are at war with energy and China is our common battlefront.” Our initiatives are aimed at helping China accelerate 30 years of world experience and development into 10 years.  JUCCCE advisors makeup a network of multi-disciplinary leaders in energy efficiency and clean energy supply within China and the US. www.juccce.com

6. Peggy Liu Peggy is Chinese-American and currently resides in Shanghai. She has a B.S. from MIT in Electrical Engineering and Computer Science with a thesis in ISDN. She has been active in the non-profit world in leadership positions for most of her life. Peggy Liu is now the Chairperson of JUCCCE. Most recently COO at Mustang Ventures, an early stage venture fund in Shanghai, China. An active alumna of MIT, she created the MIT Forum on the Future of Energy in China. Prior to Mustang Ventures, She was an internet executive in Silicon Valley. Peggy also worked as an independent advisor where she consulted on strategies, fundraising, and business partnerships for e-commerce businesses. In 1996, she co-founded and was the CEO of Channel A, which is one of the earliest business-to-consumer e-commerce websites. Peggy has a long history of work experience, which includes leading NetManage where she led the company into the retail channel with Internet Chameleon. She also managed the Macintosh line development tools at Symantec and was a management consultant at McKinsey & Co. in Los Angeles.

7. O Koo O Koo is the general manager of CDM projects in JUCCE. He is originally from Shanghai, but he spent the later part of his life in South America, Europe and the United States--where he obtained a Bachelor’s Degree in Economics and Physics. After a short tenure with Merrill Lynch & Co., O joined GE’s Information Management Leadership Program, and was later nominated for GE’s Corporate Audit Staff performing various financial, compliance, and operations audits across GE's Industrial and Capital businesses worldwide. In August 2002, O became the Six Sigma Quality Leader for GE Industrial System in the Asia Pacific area. He led Six Sigma and Lean strategies across five industrial manufacturing operations on key initiatives to support operating targets, manufacturing variable productivity, global fulfillment, and product quality. O was promoted to General Manager of Lamps Asia Pacific in 2004. As General Manager he had direct P&L responsibility where he played an important role in restructuring the organization and driving profitable growth.

8. Emissions Zero Emissions Zero is the first carbon consulting and offset retail company in China. In the past year, Emissions Zero has worked with clients in China who wish to reduce and offset their carbon emissions. We partnered with China’s first carbon neutral hotel and carbon neutral gym, who are leading other businesses in China toward carbon neutral operation. Emissions Zero wishes to promote the carbon neutral concept and work with responsible businesses to help China reduce greenhouse gas emissions. Emissions Zero looks forward to going carbon neutral with you! www.emissionszero.com

9. MengMeng Cui Mengmeng is the General Manager of Emissions Zero, the first carbon consulting and carbon retail company set up in China. Cui has a bachelor's degree in environmental sociology from Ritsumeikan Asia Pacific University in Japan. She returned to Beijing, China after graduation and worked with Global Village Beijing—a reputable environmental NGO between 2004 and 2005. At Global Village Beijing, she gained practical and up to date knowledge of China's environmental issues. She joined Climate Bridge, a UK company that is a carbon trader, in China in 2007. In early 2008, she helped set up Emissions Zero and started promoting the carbon neutral concept throughout China.

10. URBN Hotel URBN Hotels is committed to developing and operating green hotels. By renovating an existing structure, focusing on using recycled and locally sourced materials such as reclaimed hardwoods and old Shanghai bricks, and introducing eco-friendly solutions like passive solar shades, and water based AC systems. Thus, the Urban is the China’s first carbon neutral hotel: the total amount of energy the hotel consumes, including staff commutes, food and beverage delivery, and the energy used by each guest, will be tracked to calculate the carbon foot print. URBN will then purchase credits to neutralize its footprint by investing in local “green” energy development and emission reduction projects. www.urbnhotels.com

11. Scott Barrack Scott Barrack is an American from Newport Beach, California and Aspen, Colorado. He is the director of the URBN Hotel in Shanghai, China’s first Carbon Neutral hotel. A graduate of Arizona State University, Scott moved to China in 1998 to follow his dream of being part of the “waking China”. Barrack speaks Chinese fluently and has a deep understanding of the Chinese business and social cultures. Barrack has become a pioneer in the Shanghai real estate market. His mission is to restore and recycle old Shanghai for modern adaptability.

12. How to Bring “Green” Practices into Your Business Firms in several industries have come to realize that going green is in their best interest.  Even those who are not environmental activists can do their part to help save the environment. Simple and high-tech recycling, biodiesel delivery trucks, efficient packaging, and effective supply chain management are just a few ways that businesses can be eco-friendly.  Five expert panelists will highlight how green practices can help your business and how you can enact change today.  

13. Meet our experts and their companies

14. Roots and Shoots Roots & Shoots is a positive program that focuses on helping young people find concrete ways to make the world a better place by caring for the environment, animals, and other people. Roots & Shoots stresses empowerment through environmental education. It offers a forum to bring young people together within their school environment while providing the opportunity to explore and understand their connection with the environment, nature, and community. Roots and Shoots Shanghai is new and counting on corporate support within Shanghai to provide us with the critical funds and resources needed to run this organization. In 2004, JGI-Shanghai became the first and only foreign-affiliated non-profit charitable organization registered in China. Throughout the years, JGI-Shanghai has established Roots & Shoots groups in more than 170 schools in and around Shanghai. www.jgi-shanghai.orgwww.rootsandshoots.org

15. Zhenxi Zhong (Zee Zee) Zhenxi Zhong is the Operations Director of the Jane Goodall Institute in Shanghai. Through a global youth program called "Roots & Shoots, she and her organization are leading the way in helping local schools to develop environmental education curricula and to implement projects – from setting up organic gardens in Shanghai schools to planting one million trees to stop desert from expanding in Inner Mongolia – designed to assist young people in developing concern for their society. She manages operations of one of Shanghai's most respected NGOs, and is highly committed to the concept of community involvement.

16. Arc8x Design Arc8X Design is a Design led Consulting Company, providing Multinational Clients with Architectural, Interior Design and Design and Build solutions. Our goal is to provide our Clients with dedicated and exceptional professional services while also facilitating environmentally responsible solutions for their needs. Arc8x is registered in both China and the United States and have on staff a registered AIA Architect and a LEED Accredited Professional. www.arc8x.com

17. Stephen Protz Stephen is the founder of Arc8X Design. He is a passionate advocate of the fact that creative design and environmental accountability are interrelated issues. It is with this philosophy that Arc8X recently completed the offices for DuPont, ITT and Treasury Holdings with the incorporation of environmental sustainability as a core design concept using green planning principles, energy efficiency, materials use and Eco zone /recycling stations among other strategies. “Sustainability is not just a target or goal, but a process of modifying human behavior via design, infrastructure, office policy and individual/corporate commitment.”

18. Kong & Allan Kong and Allan is a unique consulting firm specializing in supply chain operations and global expansion. Located in the epicenter of global development - Shanghai, China - our team will help your company create innovative solutions and assist in the execution of these strategies to improve moving products to customers, managing inventory, or bringing new consumers to your company. We aren't going to tell you the time. We guess you already know that. www.kongandallan.com

19. Bradley A. Feuling Mr. Feuling’s experience encompasses supply chain operations in Asia and the US, including strategic sourcing in China and consumer product distribution planning. He brings a rich expertise in business development for early stage ventures and was mentored by best-selling author Jim Collins (Built to Last and Good to Great) Mr. Feuling has written numerous articles like, “Quality in Foreign Downstream Manufacturing” and “China’s Evolving Supply Chain”, for publications such as IndustryWeek and Supply Chain Europe. Mr. Feuling earned his MBA in Global Strategy from The Krannert School of Management at Purdue University and a BA in both Economics and English, with a minor in International Relations from Bucknell University.

20. Greennovate Greennovate is an environmental consulting company based in Shanghai, China. With an international team of environmental professionals, Greennovate brings together expertise from industry, universities, institutes and government organizations to provide environmental concepts that contribute to the quality of life outside major cities in China. www.greennovate.net

21. Mihela Hladin Mihela Hladin, a native of Slovenia, founded Greennovate after working and developing opportunities in the environmental field in China. Having a background in her country's own environmental recovery, Mihela recognized the link between environmental improvements, basic awareness and the importance of integrating the environment into mainstream values for communities.

22. The 11th Hour The 11th Hour is a documentary directed by sisters Leila Conners Petersen and Nadia Conners. The film documents the current environmental problems caused by human actions. Such destructive actions include global warming, deforestation, mass species extinction and the depletion of the oceans’ habitats. 50 prominent thinkers and activist, such as reformer Mikhail Gorbachev, physicist Stephen Hawking and Nobel Prize winner Wangari Maathai, contributed to this film. An important note about this film is that it offers hope and solutions. Scientists and environmental advocates David Orr and Gloria Flora show how humans in the future can coexist with earth’s life systems and not dominate them. This documentary is a call to action.