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Life & Love of the Beverage Entrepreneur Concept to First Production

Life & Love of the Beverage Entrepreneur Concept to First Production . I AM on a Mission to change the world… one sip at a time!. Mission Statement. OUR MISSION IS TO PROVIDE OVERWHELMING, LONG-TERM VALUE

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Life & Love of the Beverage Entrepreneur Concept to First Production

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  1. Life & Love of the Beverage Entrepreneur Concept to First Production

  2. I AM on a Mission to change the world… one sip at a time!

  3. Mission Statement OUR MISSION IS TO PROVIDE OVERWHELMING, LONG-TERM VALUE TO OUR CLIENTS THROUGH OUR BROAD DEPTH OF KNOWLEDGE, EXPERIENCE AND RELATIONSHIPS IN THE FOOD, BEVERAGE & SUPPLEMENT INDUSTRIES, WHILE ADHERING TO OUR HIGH STANDARDS OF QUALITY-FIRST, TRIPLE BOTTOM LINE BUSINESS VALUES TO CO-CREATE SUPERIOR PRODUCTS THAT HELP TO CHANGE THE WORLD FOR THE BETTER. Eric Schnell, Founder & CEO MetaBrand

  4. Build It Purposefully Great brands create great emotion Great products become part of an everyday lifestyle Great companies don’t deliver a product, they deliver an experience “People don’t want ¼” drill bits, they want ¼” holes” “In the factory, we make cosmetics; in the store, we sell hope”

  5. From Concept to… Understand Your Product & Study your consumers!

  6. From Concept to… • Unique qualities • Marketplace needs • Target demographic Understand Your Product & Study your consumers!

  7. From Concept to… • Unique qualities • Marketplace needs • Target demographic Understand Your Product & Study your consumers! • Ingredients Quality • Cost Taste & Feel • Color & Aroma • Function

  8. From Concept to… • Unique qualities • Marketplace needs • Target demographic Understand Your Product & Study your consumers! • Ingredients Quality • Cost Taste & Feel • Color & Aroma • Function Retail & pricing strategy • Promotional strategy •

  9. From Concept to… • Unique qualities • Marketplace needs • Target demographic Understand Your Product & Study your consumers! • Ingredients Quality • Cost Taste & Feel • Color & Aroma • Function Build awareness • Drive trial • Inspire consumption • Retail & pricing strategy • Promotional strategy •

  10. From Concept to… • Unique qualities • Marketplace needs • Target demographic Understand Your Product & Study your consumers! • Ingredients Quality • Cost Taste & Feel • Color & Aroma • Function Build awareness • Drive trial • Inspire consumption • Retail & pricing strategy • Promotional strategy •

  11. … to first production

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