Unit Membership & Marketing Chairperson

1. Unit Membership & Marketing Chairperson

2. Overview Self analysis – Is there a hole in the ship Present Method - what we are doing now and results Marketing “What and Why” “Unit” Driven Membership Training and Tracking New Membership Committee Responsibilities Deployment

3. Mindset Please view this initiative in two ways: As the person in the unit who becomes a M&M chair 2. As a council who is looking to add the M&M positions There will be an opportunity for needed feedback to insure this effort leads to membership growth..

4. Train & Track Self Analysis Present Method Marketing Unit Position Deployment

5. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Handful of people focused on membership (?)

6. Membership Trends

7. Train & Track Self Analysis Present Method Marketing Unit Position Deployment

8. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Basically you need to know somebody! (An informal survey of existing Scouts and non Scout parents affirms this)

9. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Traditional Methods Not Working

10. Train & Track Self Analysis Present Method Marketing Unit Position Deployment This is the image that comes to many who are not connected with our program when they hear Boy Scouts of America. -or- Whatever the media last reported..

11. Train & Track Self Analysis Present Method Marketing Unit Position Deployment This is what they should be imagining!

12. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Well Recognized Brands spend millions on Marketing --- Why??

13. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Well Recognized Brands spend millions on Marketing --- Why?? TOMA Top of Mind Awareness To build desire and insure sure there company is selected at time of purchase

14. Train & Track Self Analysis Present Method Marketing Unit Position Deployment We don’t have millions for Marketing but we have an even better resource… Introducing the new “Sales Force” for Scouting

15. Train & Track Self Analysis Present Method Marketing Unit Position Deployment

16. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Hundreds of people focused on membership

17. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Sample Council – Suffolk Before: 5 People focused on Membership 1st year Goal: 1/3 of units with M&Ms 300units / 3 = 100 People !!!! Hundreds of people focused on membership

18. Train & Track Self Analysis Present Method Marketing Unit Position Deployment A Scouting Salesperson In Every Unit! • Insure they can transmit the benefits of Scouting by giving them facts and endorsements! • Marketing Support and Training from Council

19. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Our Mission • Find Moms, Dads, Eagle Scouts who Love Scouting • Insure they can transmit the benefits of Scouting by giving them facts and endorsements! • Provide them Marketing Support and Training from Council

20. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Motivate Them Annual Training “Higher Professional Motivator” Highlight Traditional Programs High Adventure Centers STEM Scouting History and Importance

21. Train & Track Self Analysis Present Method Marketing Unit Position Deployment “Bloomberg, who spoke to a few supporters of the cause, said that being a Boy Scout had "changed my life,……."

22. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Unit Membership and Marketing Training

23. M&M Training Session • Provide an overview of the key responsibilities of the Unit M&M position • Demonstrate how to successfully plan and execute unit recruitment events • Provide the varying ways to market the unit and scouting in the community • Provide the chairperson with the BSA Marketing Toolkit – how to access, and how to use National, Council, District and Local resources • Provide the knowledge and tools necessary to develop and track the progress of a Membership and Marketing Plan (including goal setting)

24. Unit M&M Chairperson Key Responsibilities

25. Marketing and Promotion • Press Releases “PR Guidebook” • In the Community “Presence” • Promote Member/Parent • Internal marketing “website, shutterfly” Using Marketing Tool Box • Videos • Power points • Make handouts professional

26. Marketing and Promotion

27. Marketing and Promotion PR Guide Book (Developed by Pennsylvania Dutch Council)

28. Marketing and Promotion Marketing Toolbox

29. Recruiting • School Flyers • Event Publicity • Joining Event (2 per year) • BeaScout.org (Insure Tag is up to date)

30. Recruiting Give us an example of your successful recruiting activities….

31. Community Outreach • Faith Based Organizations (posters/print) • Community Events (Festivals) • Library Activities • Fire Departments • Other Local Units

32. Community Outreach How is your Council reaching out to the community?_____

33. Working with other units • Work together to increase “Scouting Presence in the Community” • Webelos > Scout > Venturer > Scouter Transition • “In the Community” Events / Activities (Local Park Campout/Expo)

34. Working with other units • Give us some examples of your successful transitions…

35. Planning and Tracking • Meet with committee and unit leadership • Set Event and activity dates • Assign photographer/reporter • Set goals and track progress • Recruit “Promoters”

36. In The Community Effective for Local Units Scout Troop used Base Camp (canopy) for recruiting at St. Patrick’s Day parade, had Scouts sign-up!

37. Library Programs • Local libraries are becoming community centers • Looking for content • Young parents are there Displays & Presentations at local libraries can foster interest in Scouting to families who don’t have a previous affiliation to Scouting.

38. Boy Scouts meet here! Tuesday s 7PM – Join Us! Co-Ed Scouts Meet here! Tuesday s 7PM – Join Us! Cub Scouts meet here! Tuesday s 7PM – Join Us! Council Give 11x17 frame with poster as part of Media Kit

39. Proposed Scouting Road Sign

40. Train & Track Self Analysis Present Method Marketing Unit Position Deployment • M&M Unit Media Kit: (coming soon) • Printed Flyers and Posters • PR Guide • Ask Me About Scouting buttons • M&M Name Badge and buttons • Road Sign Request Form • Eagle Scout Sign Request form • In The Community Resources Request form • Printed M&M Candy giveaways

41. Train & Track Self Analysis Present Method Marketing Unit Position Deployment • More Information at “M&M Central” • Web: • http://ner-area2.org/ • Face Book: • http://www.facebook.com/pages/Scouting-MM-Central/108484799342595 • National Marketing Tool Box: • http://www.scouting.org/scoutsource/Marketing.aspx

42. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Feed Back Take Attendance, email, FB and Photos

43. Train & Track Self Analysis Present Method Marketing Unit Position Deployment Feed Back What part of the M&M do you feel is best for your council? What challenges do you expect in implementing M&M? Do you agree that Scouting needs marketing? What would improve the delivery of this information? Take Attendance, email, FB and Photos