IG – How to sell on IG

IG – How to sell on IG Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram Prepared by: Celeste Ng, Date: December, 2018

Instagram Shoppable Posts Tap on the product that you want to know its price Indicator of a“shoppable post” Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

Basic steps 1. Connect Business Profile to Facebook Catalog 2. Connect your Shop to IG’s Business Account 3. Tag Products with IG Shoppable Posts 4. Turn IG Post to Purchases

Eligibility requirements for IG shoppable posts • There are a few eligibility requirements …. before you can get started with Instagram shoppable posts: • 1. You must be located in one of these countries: United States, Canada, Brazil, the United Kingdom, Germany, France, Italy, Spain, or Australia • 2. You need an Instagram business account • 3. You must be on the latest version of the Instagram app on either iOS or Android. • 4. Your business must sell physical goods that comply with Instagram’s merchant agreement and commerce policies. • 5. Your business profile must be connected to a Facebook catalog. This can be created and managed on • (1) Business Manager, directly on your business’s Page on Facebook, or through • (2) Shopify or BigCommerce. • If you meet the above requirements, you can simply add theInstagram sales channel to your Shopify orBigCommerce store at no additional cost, and then, once your store is approved, enable the feature by selecting Shopping under Business Settings in the Instagram app. Connect Business Profile to Facebook Catalog

1. How to connect your business profile to a Facebook catalog – FB Business Manager – 1 • Option #1: Create a Facebook Catalog with Facebook Business Manager • A Facebook catalog in Facebook Business Manager is essentially a file that contains a list of all the products you want to sell. • (BM-1) To get started, head to the Business Manager account that owns the Facebook Page that’s linked to your Instagram business account. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

1. How to connect your business profile to a Facebook catalog – FB Business Manager – 2 • (BM-2) From your Business Manager account, you can create a new catalog or identify an existing catalog you’d like to use • (BM-3) Start by opening your Business Manager Settings • Clicking on People and Assets. • Here you’ll find a Catalogs option. • Click on “+ Add” and • Choose Create a New Product Catalog. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

1. How to connect your business profile to a Facebook catalog – FB Business Manager – 3 • (BM-4) You have to give your product catalog a name and • (BM-5) Select the types of products you’re adding to your catalog before you can add it to your product feed. …Here’s a Facebook guide on how to do it. • Note: It’s very important to keep your product catalog synced with your Facebook Page, and that your product descriptions and prices are accurate. If you’re running a sale or promotion, make sure your product catalog reflects it. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

1. How to connect your business profile to a Facebook catalog – FB with Shopify or BigCommerce – 1 • Option #2: Create a Shop on Facebook with Shopify or BigCommerce • A second way to connect you Instagram business profile to a Facebook catalog is to do it directly with Shopify or BigCommerce. • Shopify • Before you get started, • (Sh-1) you need to have the Facebook sales channel (included in all paid Shopify plans) installed on your Shopify store, • (Sh-2) which creates a Shop tab on your Facebook page that displays your Shopify products. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

1. How to connect your business profile to a Facebook catalog – FB with Shopify or BigCommerce – 2 • (Sh-3) For specific details on how toconnect your Facebook page to your Shopify account, you can view the Shopify guide here. • (Sh-4) Add the Instagram sales channel to your Shopify store, which connects the product that you have in Shopify to your Instagram business profile. • To do this, head to your Shopify admin and click to “+” button beside the “Sales channels” heading. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

1. How to connect your business profile to a Facebook catalog – FB with Shopify or BigCommerce – 3 • (Sh-5) Next, on the “Add sales channel” dialog, click Instagram and then Add channel. • You’ll need to log into your Facebook account page to authenticate your Instagram account in the sales channel. • (Sh-6) Once the Instagram sales channel is installed, you can enable the feature by visiting Shopping under Business Settings in the Instagram app. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

1. How to connect your business profile to a Facebook catalog – FB with Shopify or BigCommerce – 4 • BigCommerce • You can also use BigCommerce to connect your store’s catalogue to your Facebook Page. • (Bi-1) Start by opening Channel Manager on your BigCommerce account and clicking Get Started next to Facebook. • (Bi-2) On the next screen, confirm that you’re using a compatible currency, sign up for a Facebook account (if you don’t have one), review the product requirements, then click Get Started. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

1. How to connect your business profile to a Facebook catalog – FB with Shopify or BigCommerce – 5 • BigCommerce • (Bi-3) Next, fill out your details on the Configuration page, including your Business’ contact email, phone number, and the Facebook Page you’d like your Shop to appear on. • (Bi-4) Here’s the complete BigCommerce guide on how to it. • (Bi5) Once Facebook approves your catalog, head back to Channel Manager, click Get Started next to Instagram, and confirm that your store meet the necessary requirements. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

2. Connecting your Shop to your Business’ Instagram Account -1 • Once you’ve completed the steps above, • (IG-1) your account will be reviewed by Instagrambefore you can access their shoppable posts feature. • The approval process can take anywhere from a few hours to a few days according to Instagram. • (IG-2) Once you’ve been approved, you will receive a notification letting you know you’re ready to start selling on Instagram. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

2. Connecting your Shop to your Business’ Instagram Account -2 • (IG-3) The next step is to connect your product catalog to your Instagram account. • (IG-4) Head back to the Shopping section in your Instagram settings and tap on Products. • Here you’ll be able to select a product catalog to connect to your business profile. Once you’re finished, tap Done. • Tip: Create at least nine shoppable posts to activate the “Shop” tab on your Instagram profile! This will group all your shoppable posts under one tab for easy shopping and product discovery. --- For example, see Nordstrom Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

3. How to Tag Products with Instagram Shoppable Posts-1 • Once you get access to shoppable posts on Instagram … adding tags to your posts is super quick and easy! • (1) You’ll begin uploading a photo to Instagram as you would for any other post. After you’ve added your effects and filters, hit “Next.” Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

3. How to Tag Products with Instagram Shoppable Posts-2 • (2) Have the product feature enabled on your account, you’ll find the option to tag products on the screen where you normally add your caption and other information. • Enter the names of the products you want to tag, then select them as they appear in the search box. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

3. How to Tag Products with Instagram Shoppable Posts-3 • Once you’re finished, tap “Done” and share your post! • Tip: You can also tag up to 5 products per single image post or 20 products per multi-photo (or “carousel”) post: Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

4.Turning Your Instagram Posts Into Purchases -1 • A great way to organically add shopping tags to your post is by leveraging high-quality UGC. • Millennials trust UGC 50% more than other types of media, so it makes sense that these images would work well for shoppable posts. • For example, Madewell recently shared this shoppablepost from a fan photo 千禧一代相信UGC比其他類型的媒體多50％，因此這些UGC(IG用戶生成的內容)適用於購物帖子是有道理的 Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

4. Turning Your Instagram Posts Into Purchases -2 • Madewell does a great job at seamlessly incorporating Instagram’s shopping feature into their current strategy, without being too “salesy.” • You can also optimize your Instagram sales strategy by using • Influencer posts. Instagram influencer collaborations and sponsorships have nearly replaced traditional ads and are a huge part of a social media strategies today. Madewell的Instagram購物功能融入了他們當前的戰略，而不是過於“銷售”。運用影響者文章 Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

Measuring the Results of your Shoppable Posts • Instagram business accounts also have access to analytics for their shoppable posts, including: • how many people viewed product information or • clicked-through to its product page. (This information is super helpful in determine what type of products (and product tags) resonate with your Instagram followers. … and then used to inform future posts.) • Once your business begins selling on Instagram, it’s important to keep experimenting with • images, • shopping tags per post, or any other factors • Delving into your Instagram analytics allows you to • understand your audience’s wants, • improves your content, and • ultimately helps you drive more traffic and sales. Direct Quote from Source: Hubspot, 2018; URL: https://blog.hubspot.com/marketing/selling-on-instagram

Examples of your Shoppable Posts Credit: Celeste Ng, 2018, URL: https://www.instagram.com/?hl=en

IG – How to sell on IG