CASE ANALYSIS - 2009

1. CASE ANALYSIS - 2009

2. OUTLINE

3. INTRODUCTION

4. HISTORY

5. COMPANY BACKGROUND

6. MAIN ISSUE’S

7. EXTERNAL ANALYSIS

8. PESTDEL ANALYSIS

9. PESTDEL ANALYSIS – cont.

10. PORTER’S FIVE FORCES ANALYSIS

11. PORTER’S FIVE FORCES ANALYSIS-cont

12. COMPETITORS PROFILE MATRIX

13. COMPETITIVE PROFILE MATRIX – cont.

14. KEY EXTERNAL FACTOR – EFE MATRIX

15. KEY EXTERNAL FACTOR – EFE MATRIX – cont. 4 = the response is superior, 3 = the response is above average, 2 = the response is average, 1 = the response is poor

16. INTERNAL ANALYSIS

17. MISSION ANALYSIS • Vision Statement • Helping people around the world eat and live better • Mission Statement • Make Today Delicious • In order to fulfill this mission Kraft Foods Inc. focuses on consumers in everything that they do. The company also understands that actions speak louder than words, so at Kraft Foods: • We inspire trust. • We act like owners. • We keep it simple. • We are open and inclusive. • We tell it like it is. • We lead from the head and the heart. • We discuss. We decide. We deliver.

18. MISSION ANALYSIS – cont. • Mission Statement • Make Today Delicious • In order to fulfill this mission Kraft Foods Inc. focuses on consumers in everything that they do(1). The company also understands that actions speak louder than words, so at Kraft Foods(2): • We inspire trust(3). • We keep it simple(3). • We lead from the head and the heart(3). • We are open and inclusive(4). • We tell it like it is(4). • We act like owners(5). • We discuss. We decide. We deliver(6). Components of a Mission Statement: 1.Customer 2.Product of Service 3.Philosophy 4.Concern for Public Image 5.Concern for Employees 6.Concern of Survival, Growth & Profitability

19. FUNCTIONAL ANALYSIS • Organizational Structure • Operating Segments • Financials • Current Strategies

20. FUNCTIONAL ANALYSIS – cont. 1. OrganisationalStructure

21. FUNCTIONAL ANALYSIS – cont. • 2. Operating Segments

22. FUNCTIONAL ANALYSIS – cont.

23. FUNCTIONAL ANALYSIS – cont. 4. Current Strategies

24. KEY INTERNAL FACTOR – IFE MATRIX 4 = major strength, 3 = minor strength

25. KEY INTERNAL FACTOR – IFE MATRIX – cont. 2 = minor weakness, 1 = major weakness

26. STRATEGY ANALYSIS AND CHOICE

29. GRAND STRATEGY MATRIX Rapid Market Growth Weak Competitive Position Strong Competitive Position Slow Market Growth

30. BCG MATRIX

31. BCG MATRIX – cont.

32. SPACE MATRIX – Factors & Conclusions

33. SPACE MATRIX – Factors & Conclusions – cont. Conclusions SP Average: -19/5= -3.8 IP Average: 19/5= 3.8 CP Average: -17/5= -3.4 FP Average: 16/5= 3.2 Directional Vector Coordinates: X-axis: -3.4 + (3.8) = .4 Y-axis: -3.8 + (3.2) = -.6

34. SPACE MATRIX – cont.

35. Internal-External (I/E) Matrix IFE Total Weighted Scores Strong 3.0 to 4.0 4.0 3.0 2.0 1.0 3.0 2.0 1.0 Average 2.0 to 2.99 Weak 1.0 to 1.99 High 3.0 to 4.0 • Grow and Build • Forward, Backward, or Horizontal Integration • Market Penetration • Market Development • Product Development 2.57, 3.14 Medium 2.0 to 2.99 EFE Total Weighted Scores Low 1.0 to 1.99

36. STRATEGY IMPLEMENTATION

37. QUANTITATIVE STRATEGIC PLANING (QSPM)

38. QUANTITATIVE STRATEGIC PLANING (QSPM) – cont.

39. STRATEGY RECOMMENDATION

40. POLICY SUGGESTION

41. ACTION EXECUTED

42. ACTION EXECUTED – cont.

43. CONCLUSION

44. TQ