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BUS 620 Entire Course (2 Set) • This Tutorial contains 2 Set of Papers for almost all Assignments (Check Details Below/Marked Blue) • BUS 620 Week 1 DQ 1 What is Marketing • BUS 620 Week 1 DQ 2 Marketing Strategies • BUS 620 Week 1 Assignment AmazonFresh (2 Papers) • BUS 620 Week 2 DQ 1 Buyer Behavior • BUS 620 Week 2 DQ 2 Customer Needs • BUS 620 Week 2 Industry Forecasting (2 Papers) • BUS 620 Week 3 DQ 1 Braining Nordstrom

BUS 620 Week 1 Assignment AmazonFresh (2 Papers) • This Tutorial contains 2 Different Papers • What You Don’t Know About Apple. Read this week’s required article: “What You Don’t Know About Apple”. • In a three- to four-page paper (not including the title and reference pages): • ·Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace. • ·Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense. • Discuss if Apple will succeed without Steve Jobs.

BUS 620 Week 1 DQ 1 What is Marketing (Ash) • What is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. What is your understanding of the role of marketing and the marketing management process?

BUS 620 Week 1 DQ 2 Marketing Strategies (Ash) • Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text: • Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as a customer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.

BUS 620 Week 2 DQ 1 Buyer Behavior (Ash) • Buyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?

BUS 620 Week 2 DQ 2 Customer Needs (Ash) • Customer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?

BUS 620 Week 2 Industry Forecasting (2 Papers) • This Tutorial contains 2 Different Papers • Industry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the readings, discuss and analyze the factors that may impact the industry and the successful marketing of a company’s product, for example Ford Motor Company

BUS 620 Week 3 Assignment What You Don’t Know About Apple (2 Papers) • This Tutorial contains 2 Different Papers • What You Don’t Know About Apple. Read this week’s required article: “What You Don’t Know About Apple”. • In a three- to four-page paper (not including the title and reference pages): • ·Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace. • ·Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense. • Discuss if Apple will succeed without Steve Jobs.

BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash) • Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following: • How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition? • Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash) • Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least two of your fellow students.

BUS 620 Week 3 The Case of the New Apple, Inc. (Ash) • We have a new Assignment which could be found on this link • http://www.bus620cart.com/product-50-BUS-620-Week-3-Assignment-What-You-Don%E2%80%99t-Know-About-Apple-%282-Papers%29 • The Case of the New Apple, Inc. Read the article: • Burrows, P., &Satariano, A. (206.99). Can Phil Schiller keep Apple cool? Bloomberg Businessweek. Retrieved from http://www.businessweek.com/articles/206.99-06-07/can-phil-schiller-keep-apple-cool#p2 • Assignment Instructions:

BUS 620 Week 4 Assignment Pricing (2 Papers) • This Tutorial contains 2 Different Papers • Pricing. Read this week’s required article: “How Companies Can Get Smart About Raising Prices”. • In a three- to four-page paper (not including the title and reference pages): • ·Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.

BUS 620 Week 4 DQ 1 The Role of Pricing (Ash) • The Role of Pricing. Review the article: • Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business Review. • Is your own buying behavior influenced by coupons and sales? • Why do you think J.C. Penney’s pricing strategy has not been successful as compared to other “low price” proponents like Walmart? • Will Ron Johnson’s four-year plan be successful over the long-term? Why or why not?

BUS 620 Week 4 DQ 2 Product Development Process (Ash) • Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products. • Guided Response: What lessons do you draw about the importance of using a concurrent rather than

BUS 620 Week 5 Assignment Marketing Challenges in a New Economy (2 Papers) • This Tutorial contains 2 Different Papers • Marketing Challenges in a New Economy. Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business. • In a three- to four-page paper (not including the title and reference pages): • ·Explain how this concept is disrupting our traditional economy.

BUS 620 Week 5 DQ 1 Marketing Channels (Ash) • Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.

BUS 620 Week 5 DQ 2 Going Global (Ash) • Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?

BUS 620 Week 5 Marketing in a Global Economy (Ash) • We have a new Assignment which could be found on this link • http://www.bus620cart.com/product-48-BUS-620-Week-5-Assignment-Marketing-Challenges-in-a-New-Economy-%282-Papers%29 • Marketing in a Global Economy. Review the following article: • Faris, S. (206.99). Grounds zero: A Starbucks-free Italy. Bloomberg Businessweek. Retrieved from Proquest. • According to the article, Italy poses a “reputational risk” for Starbucks. In a 2-3 page paper, examine some of the challenges Starbuck’s faces in addressing that risk. Determine whether there is

BUS 620 Week 6 DQ 1 Proctor & Gamble in Vietnam (Ash) • Proctor & Gamble in Vietnam. Review the article: • Coleman-Lochner, L. (2012). P&G plays kindergarten catch-up with Unilever in Vietnam. Bloomberg. Retrieved from http://www.bloomberg.com/news/2012-07-04/p-g-plays-kindergarten-catch-up-with-unilever-in-vietnam.html • Discuss the marketing plan insights P&G has gained through its Vietnamese marketing studies. How influential are those discoveries in the development of P&G's strategy to enter the Vietnamese market? • In developing a marketing plan, identify the characteristics of the marketing plan that P&G should implement to boost performance?

BUS 620 Week 6 DQ 2 Creating a Plan (Ash) • Creating a Plan. Provide a brief overview of the product for which you are going to write your Marketing Plan. Why did you choose it? Which elements of the plan are you having difficulty with? What additional information would be needed to make the most informed strategic decisions for the future implementation of your plan? • Guided Response: Provide suggestions to at least one of your classmates on how they may be able to address some of the elements they are struggling with in their plan. In particular, try to focus your feedback on any classmates that are introducing a product in the same, or similar, industry as your own.

BUS 620 Week 6 Final Paper Marketing Plan (3 Papers) • This Tutorial contains 3 Different Papers • Develop a marketing plan for the successful development, commercialization and introduction of any product of your choice in the market place. You are required to: (1) analyze the general business situation in detail, including organizational strengths and weaknesses, environmental opportunities and threats, industry trends, and direct and indirect competition. Based upon your situation analysis, you will (2) develop an organizational mission and forecast performance goals. Based upon your objectives, you will (3) create a marketing strategy. Based upon your strategy, you will (a) segment and target potential customers. Based upon your customer targets, you will (b) choose an appropriate and integrated marketing mix, including: products and services,

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