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Global Advertising

Global Advertising. Media Problems. Media Problems. Media Planner problems Data media tidak tersedia solusinya Dapat dibeli di AC Nielsen

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Global Advertising

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  1. Global Advertising Media Problems

  2. Media Problems • Media Planner problems • Data media tidaktersediasolusinya • Dapatdibelidi AC Nielsen • Data International Trade AdminstrationdariDepartemenPerdagangan AS. Data berisiprofilekonomi, perdagangan, danregulasinegara-neragadidunia. • Export America magazine (Montly) • World Fact Book diterbitkanoleh CIA (AS) berisi :geografi, populasi, ekonomi, pemerintahan, komunikasi, transportasi 250 negaradidunia, termasukjlhtelepon, radio, tv, media cetakdansatelit • United Nation Statistical Yearbook dikeluarkanoleh UNO berisiinformasilebihdari 200 negaratentangdemografidanekonomi (Annual) • World Development Report yang dikeluarkanoleh World Bank berisidemografi, income, rate, literacy, media, etc. (Annual) • NCH Nu World Marketing Ltd. Data samadengan AC Nielsen • Kemutahiran data

  3. Media Buyer Problems • Rate media dimasing-masingnegaratujuan • Discount media • Kekuatanmelakukannegosiasi • Paket media (ROSE) • Budgeting ygkurang • Tax dansistempembayaran • Kursmatauang

  4. Media Monitoring problems • Kurangmelanggani media internasional • Data buktisiar/tayangkurangdapatdiandalkanuntukmengetahuikualitasiklansiaran • Mekanismepengajuankeberatanbilaiklantidakterpasangdenganbaik.

  5. Creative Problems • Product Global, Message local • Think globally, act locally • Global vision with local touch • Pattern Advertising

  6. Kisi-Kisi • Product Global, Message local; Think globally, act locally; Global vision with local touch; Pattern Advertising • Syaratmelakukanperiklanan global • Keuntungandankerugianperiklanan global bagiprodusen • Faktor2 yang perludipelajaribilaberiklan global

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