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1.5%

2011 Customer Discovery Summary 1-Step Distributor: Roofing. 1.5%. 2.5%. 4.0%. Current DVP: 1.5%

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1.5%

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  1. 2011 Customer Discovery Summary 1-Step Distributor: Roofing 1.5% 2.5% 4.0% • Current DVP: 1.5% • OC’s 2011 current Differential Value Proposition with Roofing 1-Step Distributors is 1.5% which means that our customers make 1.5% more when they buy OC vs. our competition based on the value attributes listed (specific reasons are provided directly from the customer) • Opportunity DVP: 2.5% • Opportunity to create an additional 2.5% of value to the customers bottom line if we focus on the opportunities provided from the customer • Top Opportunities: • Improve our service platform and provide greater supply security. Reduce lead times , accurate shipments • Increase marketing and advertising to the contractor and homeowner. Leverage brand for pull through selling • Training program for distributors, dealers and contractors. Product technical and sales training • Goal DVP: 4% • What our Value Proposition would be if we execute against the opportunities

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