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MKT 431 Week 2 Ethical Analysis Paper//tutorfortune.com<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-431-week-2-ethical-analysis-paper<br><br>MKT 431 Week 2 Ethical Analysis Paper<br> <br><br>Purpose of Assignment<br><br>The purpose of this assignment is to evaluate and analyze the ethical behavior as shown in events surrounding a crisis or situation that a company has experienced. Handling an ethical situation can have an impact on your finances, marketing credibility, and customer loyalty.<br><br>Your learning team will select an ethical example and complete the following:<br><br><br>Identify the key issues facing the company and the incidents that led to the ethical issue<br> <br><br>Explore actions that the company and its representatives failed to do to prevent the situation.<br> <br><br>Describe which of the 12 ethical questions posed by Laura Nash illustrate the ethical shortcoming.<br><br><br>Recommend what the company should have done to prevent the situation, and provides guidelines for future ethical behavior.<br><br>Analyze how the company regained public trust and credibility after the ethical incident<br><br> <br><br>Assignment Steps<br><br>Your learning team can select one of the following ethical examples and conduct additional research in the University Library:<br><br>VW (Diesel emissions falsification)<br><br>British Petroleum (the Gulf Oil spill)<br><br>Enron (accounting dishonesty<br><br>Mylan Epipen, (pricing scandal)<br><br>Wells Fargo, (fake account scandal)<br><br><br>Martha Stewart<br><br><br>Exxon-Valdez (oil tanker spill)<br><br>Ford (Firestone tire)<br><br>Toyota (acceleration issue)<br><br>Samsung (exploding cell phones)<br> <br><br>Cite at least three research sources for this paper with APA formatting. Your paper should be no less than 800 words in length.<br><br>Click the Assignment Files tab to submit your assignment.<br><br>Note: Grades are awarded based upon individual contributions to the Learning Team assignment. Each Learning Team member receives a grade based upon his/her contributions to the team assignment. Not all students may receive the same grade for the team assignment.<br><br>MKT 431 Week 2 Ethical Analysis Paper<br><br>Click on below link to buy<br>https://tutorfortune.com/products/mkt-431-week-2-ethical-analysis-paper<br>
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MKT 431 Week 2 Ethical Analysis Paper//tutorfortune.com Click on below link to buy https://tutorfortune.com/products/mkt-431-week-2-ethical-analysis-paper MK T 4 3 1 We e k 2 E t h i c a l A n a l y s i s P a p e r P u r p o s e o f A s s i g n me n t T h e p u r p o s e o f t h i s a s s i g n me n t i s t o e v a l u a t e a n d a n a l y z e t h e e t h i c a l b e h a v i o r a s s h o w n i n e v e n t s s u r r o u n d i n g a c r i s i s o r s i t u a t i o n t h a t a c o mp a n y h a s e x p e r i e n c e d . H a n d l i n g a n e t h i c a l s i t u a t i o n c a n h a v e a n i mp a c t o n y o u r fi n a n c e s , ma r k e t i n g c r e d i b i l i t y , a n d c u s t o me r l o y a l t y . Y o u r l e a r n i n g t e a m w i l l s e l e c t a n e t h i c a l e x a mp l e a n d c o mp l e t e t h e f o l l o w i n g : I d e n t i f y t h e k e y i s s u e s f a c i n g t h e c o mp a n y a n d t h e i n c i d e n t s t h a t l e d t o t h e e t h i c a l i s s u e E x p l o r e a c t i o n s t h a t t h e c o mp a n y a n d i t s r e p r e s e n t a t i v e s f a i l e d t o d o t o p r e v e n t t h e s i t u a t i o n . D e s c r i b e w h i c h o f t h e 1 2 e t h i c a l q u e s t i o n s p o s e d b y L a u r a N a s h i l l u s t r a t e t h e e t h i c a l s h o r t c o mi n g . R e c o mme n d w h a t t h e c o mp a n y s h o u l d h a v e d o n e t o p r e v e n t t h e s i t u a t i o n , a n d p r o v i d e s g u i d e l i n e s f o r f u t u r e e t h i c a l b e h a v i o r . A n a l y z e h o w t h e c o mp a n y r e g a i n e d p u b l i c t r u s t a n d c r e d i b i l i t y a f t e r t h e e t h i c a l i n c i d e n t A s s i g n me n t S t e p s
Y o u r l e a r n i n g t e a m c a n s e l e c t o n e o f t h e f o l l o w i n g e t h i c a l e x a mp l e s a n d c o n d u c t a d d i t i o n a l r e s e a r c h i n t h e U n i v e r s i t y L i b r a r y : V W ( D i e s e l e mi s s i o n s f a l s i fi c a t i o n ) B r i t i s h P e t r o l e u m ( t h e G u l f O i l s p i l l ) E n r o n ( a c c o u n t i n g d i s h o n e s t y My l a n E p i p e n , ( p r i c i n g s c a n d a l ) We l l s F a r g o , ( f a k e a c c o u n t s c a n d a l ) Ma r t h a S t e w a r t E x x o n - V a l d e z ( o i l t a n k e r s p i l l ) F o r d ( F i r e s t o n e t i r e ) T o y o t a ( a c c e l e r a t i o n i s s u e ) S a ms u n g ( e x p l o d i n g c e l l p h o n e s ) C i t e a t l e a s t t h r e e r e s e a r c h s o u r c e s f o r t h i s p a p e r w i t h A P A f o r ma t t i n g . Y o u r p a p e r s h o u l d b e n o l e s s t h a n 8 0 0 w o r d s i n l e n g t h . C l i c k t h e A s s i g n me n t F i l e s t a b t o s u b mi t y o u r a s s i g n me n t . N o t e : G r a d e s a r e a w a r d e d b a s e d u p o n i n d i v i d u a l c o n t r i b u t i o n s t o t h e L e a r n i n g T e a m a s s i g n me n t . E a c h L e a r n i n g T e a m me mb e r r e c e i v e s a g r a d e b a s e d u p o n h i s / h e r c o n t r i b u t i o n s t o t h e t e a m a s s i g n me n t . N o t a l l s t u d e n t s ma y r e c e i v e t h e s a me g r a d e f o r t h e t e a m a s s i g n me n t . MK T 4 3 1 We e k 2 E t h i c a l A n a l y s i s P a p e r Click on below link to buy https://tutorfortune.com/products/mkt-431-week-2-ethical-analysis-paper
