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A Verified Forest Practices Leader

A Verified Forest Practices Leader. Potlatch Landholdings and Facilities. • 1.5 million acres • 13 manufacturing facilities. Efficient Business Model Intersecting with Superior Forest Certifi ca tion Standard. A: Forest Stewardship Council (FSC) Certification Means “Green Packaging”.

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A Verified Forest Practices Leader

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  1. A Verified Forest Practices Leader

  2. Potlatch Landholdings and Facilities • 1.5 million acres • 13 manufacturing facilities

  3. Efficient Business Model Intersecting with SuperiorForest Certification Standard A: Forest Stewardship Council (FSC) CertificationMeans “Green Packaging” Potlatch is a 104-year-old company that restructured as a real estate investment trust, or REIT, in January of 2006. Potlatch certified its forest landholdings in 2004–2005 through the Forest Stewardship Council (FSC). Our strategy: • Long-term ownership • Stewardship • Third-party certification We are positioned to grow.

  4. POTLATCH CORPORATION _ PRESENTATION TITLE MONTH 00, 0000 _ LOCATION Forestland Acquisition Potlatch is the first name in sustainable forestry andpremium quality forest products. • As we increase our ownership base, we will increase the amount of forest certified under FSC. • 76,000 acres purchased in Wisconsin in January 2007. • FSC audits are scheduled for later this year.

  5. Finished Product Sales—Lumber and Plywood • Price premiums on each transaction. • New customers. • Now selling to total of 36 customers, concentrated in California and resort markets.

  6. Finished Product Sales—Paperboard • • Bleached paperboard is used in cosmetic and pharmaceutical packaging, software and DVDs, liquid packaging and commercial printing. • • First FSC product labeling, 4thquarter 2006. • Very high end commercial printing product. Marketing strategy built around FSC label. • Strong market receptivity • 1st quarter 2007—2% of total sales.

  7. More to Come We will bring our high-end packaging product with FSC label to marketthis summer.

  8. Brand Consistent • FSC certification supports our brand and associated messaging. • We are a verified forest practices leader. “Potlatch is a leader in their industry…. they understand the value of long-term stewardship….they meet the stringent requirements of FSC certification.” —Liza Murphy, The Rainforest Alliance

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