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A Valentine’s Day Teleseminar

A Valentine’s Day Teleseminar. Steve Crescenzo Ragan Communications. It’s easy to hate. Tons of bad writing Awful photos Stilted language Jargon, buzzwords Loads of C.R.A.P. (Corporate Rhetoric Awards Program) But. . . . There is a lot to love. Creative communication Great writing

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A Valentine’s Day Teleseminar

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  1. A Valentine’s Day Teleseminar Steve Crescenzo Ragan Communications

  2. It’s easy to hate . . . • Tons of bad writing • Awful photos • Stilted language • Jargon, buzzwords • Loads of C.R.A.P. (Corporate Rhetoric Awards Program) • But . . .

  3. . . . There is a lot to love • Creative communication • Great writing • Interesting stories • Good reporting • Controversial material • Real-world quality material

  4. Today’s Teleseminar . . . • A love letter to the folks doing it right • Loaded with stuff you can steal • This can work in ANY company • Have to push a little • Have to get out of your rut • Have to stop doing “Corporate” communication

  5. Sending 14 Love Letters To . . .

  6. #1: Editors who refuse to run lousy photos • We would never run shoddy editorial from unprofessional writers • Why do we run lousy amateur photos? • We run so many photo clichés • The standard shots • Group Shots • People holding things • Collages • Award shots

  7. Win a FREE Ragan teleseminar in 2006! Please complete a short survey telling us what you thought of today’s event. One response will be drawn and that person’s team will win a free teleseminar. Increase your company’s chances of winning—make sure each teleseminar participant in your group completes the survey.Fill out the survey at: www.ragan.com/cupid-2006-survey

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