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Analize Istrazivanja Audijencije TV MOST

Analize Istrazivanja Audijencije TV MOST. Od Helen Harrison Decembar 2008. Metodologija Istrazivanja. 17,029 Region Mitrovice + 12,256 Region Zvecan = Total: 29,285 (46,045 Odraslih Severni region Jan 2008) Dnevnik uradjen od anketiranih 374 Odraslih dnevnik (533 Jan 2008)

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Analize Istrazivanja Audijencije TV MOST

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  1. Analize Istrazivanja AudijencijeTV MOST Od Helen Harrison Decembar 2008

  2. Metodologija Istrazivanja • 17,029 Region Mitrovice + 12,256 Region Zvecan = Total: 29,285 • (46,045 Odraslih Severni region Jan 2008) • Dnevnik uradjen od anketiranih • 374 Odraslih dnevnik (533 Jan 2008) • 7 dana, • Citav dan, • Segmenti od 15 min • Ponedeljak-Nedelja

  3. Podaci merenja audiencijeDefinicija podataka - Rating • Optimalan broj slusalaca: 30,000 Odrasli od 15god+ • Rating = % od mogucih slusalaca TV 15min u trazenomvremenskom periodu (dnevno, dan u nedelji, nedeljno, mesecno itd.) • Rating 000’s = broj individua koji gleda TV 15min u trazenom vremenskom periodu

  4. Podaci merenja audiencijeDefinicija podataka - Rating • Optimalan broj slusalaca: 30,000 • Odrasli od 15god+ • Rating= % Rating 000’s • Ukoliko 300 gleda TV od 9:00 – 9:15 rating je 1%

  5. Podaci merenja audiencijeDefinicija - Presek • Presek = % od totalnog broja TV audiencije koja gleda odredjenu stanicu u trazenom periodu (dnevno, dan u nedelji, nedeljno, mesecno itd.)

  6. % Presek po kanalu Odraslih 15god+ TV MOST

  7. TV MOST Audiencija

  8. Audiencija % Profil po polu TV MOST = B92

  9. Audiencija % Profil po poluRekapitulacija TV MOST

  10. TV MOST Audiencija % Profil po Starosti

  11. TV MOST Rekapitulacija Audiencija % Profil po Starosti

  12. TV MOST Audiencija Gledanost po 15mins

  13. Audiencija Reach TV MOST po Danima Odraslih 15god+

  14. TV MOST Top 20

  15. TV MOST Top 21-40

  16. Helen-harrison & company ltd • Istrazivacke sluzbe nezavisnih medija i konsultacije sirom sveta • Ustanovljene 1993 • Radjene na Kosovu sa IREX-om od 2002

  17. helen-harrison & company ltd Independent market & media research services since 1993

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