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BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign. BB|DD: Bubbly Bright Daring Dark. Fashion Promotion Campaign 224 N Murphy Ave Sunnyvale, CA 94086. Description. Formal. Be Different. Business. Casual. Objectives. Our three main goals of this campaign are to:

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BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

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  1. BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign

  2. BB|DD: Bubbly Bright Daring Dark Fashion Promotion Campaign224 N Murphy Ave Sunnyvale, CA 94086

  3. Description Formal Be Different Business Casual

  4. Objectives Our three main goals of this campaign are to: • Increase advertisement and awareness of the store. • Increase sales of dresses and accessories in the fall and winter months. • Motivate employees to assist customers in finding the perfect dress.

  5. How We Will Reach Our Goals We will use different forms of advertisement throughout the campaign. Newspaper and magazine advertisement will be minimal due to our save paper stance. We will use mostly online advertisement and word of mouth. Bubblybrightdarkingdark.com

  6. Budget

  7. Target Market Primary Market: Teenage girls ages 13 to 21 Secondary Market: Mothers of teenage girls

  8. OCTOBER 2011 Beginning the campaign Professional Fashion Show Fashion Show

  9. NOVEMBER 2011 Fashion show Winter Fashion show Thanksgiving

  10. DECEMBER 2011 Fashion Show Fashion show Place seasonal decorations Remove decorations Christmas Eve Christmas Day

  11. JANUARY 2012 Fashion Show Fashion show

  12. FEBRUARY 2012 Valentine’s Day Fashion show Spring Fashion show PROM Fashion Show!

  13. Evaluate Our Progress We will evaluate our progress by doing the following: • We will conduct online surveys through sites such as FaceBook and Twitter • We will track our monthly income throughout the time of the campaign and compare it to previous records.

  14. Thank you!

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