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Top Programs for Women Carol Preisinger Director of Instruction, Kiawah Island Club

Top Programs for Women Carol Preisinger Director of Instruction, Kiawah Island Club. Woman and Golf Study. Source: The Golf Digest Companies’ Research Resource Center and Roper ASW

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Top Programs for Women Carol Preisinger Director of Instruction, Kiawah Island Club

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  1. Top Programs for Women Carol Preisinger Director of Instruction, Kiawah Island Club

  2. Woman and Golf Study Source: The Golf Digest Companies’ Research Resource Center and Roper ASW A groundbreaking, two-phase, segmentation study that provides a holistic view of the woman golfer as a consumer. A comprehensive portrait of women golfers’ attitudes, habits, demographics and lifestyles. Segments the women’s market into 4 distinct clusters… .

  3. The 4 Clusters Testing the Waters – Newcomers to golf, 60 % playing for 4 years or less, many in this segment have money and time constraints, a majority plan to play more in the next 12 months. HHI of $87,900. The Next Generation – Younger, affluent females golfers relatively new to the game. Played 14 times last year, 2/3rds plan to play more in the next 12 months. They label themselves as spenders not savers (if they see something they like, they do not worry about the price). HHI of $134,200, with the largest portion of women working (81%). Country Club Elite – Play on average 55 times a year, majority are country club members. Planned spending on golf next year is nearly double the average. Members of this group also report taking more vacations, for longer periods of time. HHI $141,500. Living to Play – The older group that have been playing for a long time, 64 times / year. Most apt to consider golf as their favorite sport. Although they have the lowest HHI ($79,800) of the 4 groups, their spending on equipment, apparel and golf travel far exceeds the average.

  4. Let’s not forget the female junior market! The Female Junior Golf Market has Grown from 13.9% in 2000…to 26.6% in 2003… 82% of all High Schools offer girls a competitive golf experience… Women’s College golf programs have grown from 288 teams /1995 to 438 teams /2004. Source: NGF, Harris Interactive/Golf Digest/ NCAA 2004

  5. All studies show that explosive growth lies with WOMEN, if we welcome them. • Nearly 50% of 7.7 million prime-target former golfers who say they want back in the game are WOMEN. • 63% of Link Up 2 Golf participants are WOMEN…

  6. So, how do you: • Find • Attract • and Keep Women golfers?

  7. Oh where, oh where, can these new golfers be?... • Local Companies and Corporations • Chamber of Commerce • Convention and Visitors Bureau • Law and Accounting Firms • Civic Organizations • Church and Charitable Organizations • Hospitals and Schools • AARP / Senior Centers • City/State/Local Government Offices • Girls Scouts/Junior League

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