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ENGAGEMENT & DEVELOPMENT

ENGAGEMENT & DEVELOPMENT. WHAT IS ENGAGEMENT? Engagement at its simplest is your members interaction with your Society. How you communicate with them, how they communicate with you and how you interact with each other. ENGAGEMENT. ENGAGEMENT & DEVELOPMENT. COMMUNICATION :

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ENGAGEMENT & DEVELOPMENT

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  1. ENGAGEMENT & DEVELOPMENT • WHAT IS ENGAGEMENT? • Engagement at its simplest is your members interaction with your Society. How you communicate with them, how they communicate with you and how you interact with each other. ENGAGEMENT

  2. ENGAGEMENT & DEVELOPMENT • COMMUNICATION: • How do you communicate with your members? • How can your members contact you? • How can non-members contact you? ENGAGEMENT

  3. ENGAGEMENT & DEVELOPMENT • MARKETING: • Do you have an easily recognisable name and logo? • How do you know this? • How often do you update your webpage? • How is your Society described in the handbook? Is it accurate? • How do you advertise your Society and its events? How effective have these methods been? • How do you know this? ENGAGEMENT

  4. SOCIETY LOGOS

  5. ENGAGEMENT & DEVELOPMENT • RECRUITMENT: • Freshers Fair : what will your society stall consist of? How effective will your stall be? • How do you get members involved once they have signed up? • How often can your members meet the committee to pass on ideas and feelings? • What do you do to make members feel like they are part of your Society? ENGAGEMENT

  6. ENGAGEMENT & DEVELOPMENT • REPRESENTATION: • How often do you have committee meetings? • What could you do to make them more useful? • How do you give members a sense of ownership? ENGAGEMENT

  7. ENGAGEMENT & DEVELOPMENT • WHAT IS SWOT? • SWOT Analysis is a common tool used in strategic planning. It stands for: • Strengths • Weaknesses • Opportunities • Threats SWOT

  8. ENGAGEMENT & DEVELOPMENT • STRENGTHS: • What resources do you own (including money)? • What do you do particularly well? • What do you do better than other societies? • EXAMPLE: Well attended socials. SWOT

  9. ENGAGEMENT & DEVELOPMENT • WEAKNESSES: • What don’t you do so well? • What don't you have but really need? • What could be made easier to do? • EXAMPLE: Poorly produced marketing materials SWOT

  10. ENGAGEMENT & DEVELOPMENT • OPPORTUNITIES: • How can you expand upon the things you do well? • Is there anything at the SU to take advantage of? • What about in the local community? • EXAMPLE: We could raise for charity with RAG. SWOT

  11. ENGAGEMENT & DEVELOPMENT • THREATS: • What could happen which affects you adversely? • Will the economic climate affect you, for example? • What could the University do to affect you? • EXAMPLE: An increase in transport hire costs. SWOT

  12. ENGAGEMENT & DEVELOPMENT YOUR PLAN: Having identified your strengths, weaknesses, opportunities and threats you can now seek about addressing them. DEVELOPMENT PLAN

  13. ENGAGEMENT & DEVELOPMENT • YOUR PLAN: • Set an aim • What will you need to do to meet the aim? • What actions, resources, people will be required and in what time frame? DEVELOPMENT PLAN

  14. ENGAGEMENT & DEVELOPMENT • EXAMPLE: • Aim: Increase membership numbers • Objectives: Improve Societies Fair Stall; Organise Welcome events in Fresher’s; Target recruitment by attending specific events/lecture shouts. • Actions: Produce marketing collateral; have collateral professionally printed; book venues etc. to be completed by Committee by Freshers Week. DEVELOPMENT PLAN

  15. ENGAGEMENT & DEVELOPMENT • YOU SHOULD NOW KNOW: • The different ways you can engage your members • How to identify strengths, weaknesses, opportunities and threats. • How to create a development plan ANY QUESTIONS?

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