U.S. Fish and Wildlife Service – Office of External Affairs

1. Change@FWS.gov Change@FWS.gov Keeping Conservation Visible in the Interconnected Age Keeping Conservation Visible in the Interconnected Age U.S. Fish and Wildlife Service – Office of External Affairs

2. Action Item #4 – Evaluating Climate Change Communications • Adaptive management (as with SHC model) provides framework for evaluating effectiveness of communications. • OSA providing $60K for development of study plan-design and evaluation of climate change communications.

3. Action Item #7 – Assuring Communication Effectiveness • In FY2011, the programs will support an agency-wide evaluation of FWS communication effectiveness at all levels of the organization. • Effort will draw on results achieved through Action Item #4 -- Evaluating Climate Change Communications

4. FWS Climate Change Communications Evaluation Team • Roxanne Bogart, Migratory Birds • Donna Brewer, NCTC • David Eisenhauer, External Affairs • Sarah Gannon Nagle, NCTC • Brian Hayum, International Affairs • Kurt Johnson, Office of the Science Advisor • Seth Mott, Office of the Science Advisor • Matt Muir, International Affairs • Martha Nudel, Refuges • LauryParramore, External Affairs, Team Lead • Rachel Penrod, International Affairs • Lilibeth Serrano, Ecological Services • Edie Thompson, Congressional Affairs • Rachel Weisel, External Affairs

5. Foundations of Success Nick Salafsky Marcia Brown

6. TM The Open Standards for the Practice of Conservation A Common Performance Management System for Funders and Agencies

7. The Conservation Measures Partnership:Leading Conservation Organizations

8. Conservation Measures Partnership’s Open Standards • Developed by leading orgs & agencies • Draws on many fields • Open source & common language • Used around the world • Lakes Ontario & Huron • State Wildlife Agencies • Swedish National Parks • Donor Funding Programs • Academic Training

9. Open Standards & Strategic Habitat Conservation ≈ • Both are Adaptive Management processes

10. FWS CCC “Theory of Change”

12. FWS CC Communication Pathways

13. Results of Scoring of Pathways

14. Key Focus Areas • Key focus areas • 50-50-50 Campaign • Congressional Communications • Existing Climate Change communications tools and materials

15. Key Audiences • LCC Coordinators • Project Leaders • National Climate Team • External Affairs Staff • Directorate • Refuge Managers • Governmental and Nongovernmental Partners

16. Methodologies • Survey Monkey Surveys -- LCC Coordinators, Project Leaders, Refuge Managers, Climate Team, External Affairs Staff, Refuge Managers, Federal Government Partners • Meltwater/Vocus/Web Analytics – 50-50-50 Campaign • Document Review -- Congressional • Interviews – Congressional, Nongovernmental Partners

17. Surveys

18. Congressional Communications • Edie Thompson - Lead • Review of communications with/by members of Congress and staff • Interviews with EA staff who work with Congress • Interviews with current and former Hill staff

19. Meltwater/Vocus/Web analytics • Working to define parameters for Meltwater/Vocus/Web analytics focusing on 50-50-50 campaign

20. Climate Change Communications Forum NGO Member Interviews • Association of Fish and Wildlife Agencies • Children and Nature Network • The Conservation Fund • Defenders of Wildlife • IzaakWalton League of America • National Wildlife Federation • National Wildlife Refuge Association • Season's End • Sierra Club • The Nature Conservancy • Trust for Public Land

21. Climate Change Communications Forum Federal Government Member Survey • Bureau of Land Management • National Park Service • NOAA • U.S. Dept. of Agriculture • U.S. Dept. of Interior • U.S. Geological Survey • U.S. Global Change Research Program

22. Next Steps • Combine results, discuss and analyze findings • Draft report • Develop training module

23. Questions?