Design Your Visual & “The Brand Called You”

1. Hiwot Gebriel Alfredo Davila Nik Patel Design Your Visual &“The Brand Called You”

2. Presenting Visual Class ? • Start with your title ii. Design A Basic Template c. Think Visually As you Design - Edit your Efforts

3. Chapter Outline • Start With Your Title. • Design A Basic Template • Think Visually As you Design • Edit Your Efforts.

4. Start With Your Title • Identify what the audience needs to see. • Reinforce the structure of your talk • Emphasize main messages • Draw attention to supporting points • Prepare for Q&A • Make yourself the visual

5. Alfredo Davila, HiwotGebriel, Nick Patel Title Slide

6. Preview Visual • Start With Your Title. • Design A Basic Template • Think Visually As you Design • Edit Your Efforts.

7. Section Visual Slides that mark the beginning of a section.

8. Start With Your Title • Identify what the audience needs to see • Reinforce the structure of your talk. • Emphasize main messages. • Draw attention to supporting points. • Prepare for Q&A. • Make yourself the visual.

9. Current Situation In Venezuela • People protesting on the streets • Military police aggravating the people protesting.

10. Current Situation In Venezuela

11. Start With Your Title (cont’d)… • Create titles that clarify your message - Specify your point. - Create Stand-alone Sense.

12. Home Sales By Quarter Sales Peak In 4th Quarter

13. Design Basic Template • Establish a Color Scheme. • Consider the Audience. • Choose a background. • Select title and text colors. • Make Typography Decisions. • Limit your self to one or two fonts. • Make lettering large enough to be seen.

14. Think Visually • Data-Driven charts explain the numbers. • Determine the message • Identify the comparison • Concept diagrams depict idea. • Diagrams illustrate relationship and highlight sequence • Match diagrams to the message • Photographs add interest. • Choose Images that clarify your message

15. Think Visually Cont.. • Animation clarifies complex slides. • Control the flow of information • Text charts list important details. • Simple • Parallel Structure

16. Edit Your Efforts • Verify that the structure is clear. • Repeat the Preview Slide • Add trackers • Enhance the visual effect. • Check use of color • Use graphic pointer • Proof and proof again. • Check for consistency • Document your Sources • Check For Errors

17. by Tom Peters An article from FastCompany.com The Brand Called You

18. You are a “brand” • What is it that your product or service does that makes it different? • What’s your 15-words-or-less Elevator Speech? • Write it down and re-read it several times • If it doesn’t grab your own attention…START OVER!

19. What makes you different? • Identify qualities/characteristics that make you distinctive from your competitors (colleagues) • What would others say is your greatest strength? Most noteworthy personal trait? • What is your feature-benefit model? • Every feature offered has some distinguishable benefit for their target audience

20. Forget your “title” • Forget your job title: What do I do that adds remarkable, measurable, distinguished, distinctive value? • Forget your job description: What do I do that I am most proud of? • Forget your job status: What have I accomplished that I can unabashedly brag about?

21. “Don't sell the steak, sell the sizzle” • Visibility • Take on projects outside of your scope • Remember: All of it matters • Word-of-mouth marketing

22. Power is NOT a dirty word! • Influence power or reputational power, not “my office is bigger than yours” power • Power is largely a matter of perception • We live in a project world

23. Brand Yourself Activity • Which brand do you see yourself as? • Which brand do you think others see you as?