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He Said What?. Kurt Koopmann GCHD – Public Information Officer. In a Land and Time Far Away. Drinking Water Threat. Fun with Tularemia. Enthusiasm grows Expect the unexpected Coordinate message with all involved. BioWatch. Trouble In The Gulf. H1N1 – Build it and They Will Come.
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He Said What? Kurt Koopmann GCHD – Public Information Officer
Fun with Tularemia • Enthusiasm grows • Expect the unexpected • Coordinate message with all involved
Multiple Media Interviews KPRC Channel 2 Houston KXLN Univision Houston
Momma always said, “babies and hurricanes, they come at night.”
President Bush Media, Media and More Media
Rudy Guillani • “Leaders must find a balance between speed and deliberation…The need for quick decisions…is strongest in times of crisis. People are afraid and uncertain, and need to feel someone is in charge.”
Crisis Message Qualities • Simple
Crisis Message Qualities • Simple • Timely
Crisis Message Qualities • Simple • Timely • Accurate
Crisis Message Qualities • Simple • Timely • Accurate • Relevant
Crisis Message Qualities • Simple • Timely • Accurate • Relevant • Credible
Crisis Message Qualities • Simple • Timely • Accurate • Relevant • Credible • Consistent