CCHBCI WORKFORCE ENGAGEMENT PROGRAM 2006/2007 Altis, Milano - 4 September, 2007

1. CCHBCI WORKFORCE ENGAGEMENT PROGRAM 2006/2007 Altis, Milano - 4 September, 2007

2. The Organisation The Coca-Cola Company Anchor Bottlers Production Distribution Sales Trade Marketing External Relations Ownership of brands Production of concentrate Consumer Marketing External Relations

3. Our Mission & Values OUR MISSION To refresh our consumers; partner with our customers; reward our stakeholders and enrich the lives of our local communities • OUR VALUES • Acting with integrity and delivery on every promise • Committing passionately to excel at all we do • Competing to win, as one team • Ensuring our people reach their full potential • Treating everyone openly, honestly and with respect

4. The Core Business Coca-Cola HBC Italia is the biggest producer and distributor of products from The Coca-Cola Company in Italy

5. Water To expand its product portfolio and respond to consumer needs, in 2006 Coca-Cola HBC Italia, together with Coca-Cola Italia, acquired: Founded in 1896 in the town of Rionero in Vulture (Potenza) and with strong local associations, the company works using innovative technologies. All its waters stand out for their high quality and distinctive personality, to satisfy different needs and tastes

6. Employee Engagement Index Note: Employee Engagement Index is the percentage of respondents who marked either a ‘4’ or a ‘5’ on all three employee engagement questions (effort, advocacy and retention) *Effort is a recent addition to the PeopleMetrics Employee Engagement Index

7. Results & Action Plan We Developed a Comprehensive Follow Up Plan June 06 July 06 Sept – Oct 06 Nov – Mar 06 Nov 07 Communication Follow-up Action Plan Action Setting Action Implementation Engagement Survey Measurement Today

8. We have built a 4-step process for actions setting June 5th, 2006 July 19th, 2006 Sept/Oct 2006 November 2006 ‘ Multifunctional Engagement Team Analysis and brainstorming on actions Actions impact assessment Management Team Focus groups:”PARLIAMO DI NOI” to test/collect additional actions Internal stakeholders Validation of the ActionPlans &Project Team Definition Executive Committee

9. 6 projects in 3 areas My company is a fun place to work My Workload is Manageable (Sales) Opportunity to Grow Technologies & Systems Training Portal Cars for MarketDeveloper Roles, Processes &Tools Personal OpportunityProgram CCHBCI Free Time Club

10. Printers For all Remote Users Sales Incentive & Target Sales Volume on PDAs Technology & Systems UMTS Cards to all Sales Force New @coke portal for DSSs

11. Roles, processes, tools All 25 Sales job Descriptions (Customer & Field) have been re-designed: 1.Region Sales Director2.IC Sales Manager3.IC Area Head4.IC Local Key Account Coordinator5.IC Local Key Account6.IC District Sales Supervisor7.IC Market Developer8.IC Market Developer No DSD 9.FC Sales Manager10.FC Area Head11.FC Local Key Account Coordinator12.FC Local Key Account - DO13.FC Local Key Account - IPER14.FC District Sales Supervisor15.FC Market Developer16.Region Trade Marketing Dept. Head17.IC Customer Director18.IC National Account Manager19.FC Customer Director20.Group National Account Manager21.FC National Account Manager22.Commercial Planning & Info. Manager23.IC Sales Support Manager24.FC Sales Support Manager25.Sales Forecasting Manager

12. Training Portal On line by February 12 th ! A new space, available for all the employees , that will stimulate and promote access to training and development initiatives by intranet connection .

13. Training Portal • New tools : • Training history • On line calendar • On line enrollment • Automatic mailing notification for enrollment • Record and Track Coaching sessions • Record and Track Training on the Job sessions • Language training … Within May and June over 1.300 contacts … E-learning

14. Personal Opportunity Program on Intranet

15. Private Use for MD cars WORKING PROGRESS Go Live 2008

16. CCHBC Italia Card 0001 Coca-Cola HBC Italia Card

17. Credit Card American Express • No expenses limit • Insurance Coverage for travel • Free Annual Fee Intesa San Paolo Bank • Discount on: • Bank Account • Loans • And other financial products • Info service on theatres, concerts & events; • Booking & delivery at offices; • Discounts “Teatro & Viaggi” Discount on travel package for all Club Med venues Discount traveling with Alpitour Discount in local shops Discount on new cars purchase Discount on IT Products CCHBC Italia Free Time Club

18. CCHBC Summer Camp Il primo summer camp per i figli dei dipendenti New friends Sport Fun Nature

19. Engagement Projects’ Communication: Some examples

20. Confirmation of the quality of the organisation and its working climate arrived in 2006, when Coca-Cola HBC Italia was recognised as one of the 3 best companies to work for in Italy and one of the 100 best in Europe for management and development of employees. This recognition came from the Great Place to Work Institute, the international body tasked with identifying the world’s est workplaces. 1 Ferrari Spa 2,675 2 Microsoft Italia 759 Coca-Cola HBC ITALIA 2,583 3 American Express 4 789 Sevel 5 5,143 6 Johnson Wax 153 7 Logica Cmg 63 8 Abbott 1,988 9 Cisco System 405 10 Cefriel 109 Workplace

21. Key Learning • Senior leadership commitment is key to enhance sustainability of the program • Employees involvement in results analysis and solution creation • Engagement is not a “quick fix issue” but it is a long term program • You get what you measure: track progress and follow up along the process (pulse surveys, focus groups two way feedback, questionnaire) • “What goes around comes around”: be ready to act immediately upon engagement key findings • …Communicate, communicate, communicate…