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Planning the Better Mouse-Trap or Responding to Knowledge-Absences?. Innovation. JC Spender ESADE & LUSEM. R eal innovation beyond (a) continuous improvement to what we do already, (b) asking our customers/lead-users what they need, (c) open-source pot-luck.
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Planning the Better Mouse-Trap or Responding to Knowledge-Absences? Innovation JC Spender ESADE & LUSEM CUNEF Seminar Innovation
Real innovation beyond(a) continuous improvement to what we do already, (b) asking our customers/lead-users what they need, (c) open-source pot-luck. • Truly radical - push instead of being pulled - create a new situation we own. • Framing from what we know to the ‘knowledge-absences’ these new ideas resolve, leading towards innovation-intensive management. CUNEF Seminar Innovation
succeeding ? • why ? CUNEF Seminar Innovation
getting down to business CUNEF Seminar Innovation
knowledge-absence • diagnosis / discovery • strategic constraints • move / change ? CUNEF Seminar Innovation
imagination • collision • bring into the world • constraints • push CUNEF Seminar Innovation
innovation new business model CUNEF Seminar Innovation
building the BM • no separation of innovation and Δ BM • explore constraints • explore change-ability • ‘innovate’ = fill the ‘knowledge-absence’ • implement / act CUNEF Seminar Innovation
strategic conversations (SCons) • who knows? • collaboration of imaginations • ownership • action CUNEF Seminar Innovation
innovation collaboration of imaginations new business model CUNEF Seminar Innovation
questions BM must address 1. Do we really have a BM with value-adding potential? 2. Do we have a metric or means of measuring its viability other than trying it out? 3. What threatens our BM’s viability - competition, technological change, labor turnover, etc.? 4. What do we think changeable about our BM? 5. How robust do we think it against unanticipated shocks? 6. How long do we expect it to remain viable? CUNEF Seminar Innovation