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Traditional Advertising

Traditional Advertising. What are traditional ways companies advertise?. GRASSROOTS MARKETING: ASPIRE BEVERAGES. ASPIRE Beverages. GRASSROOTS MARKETING: ASPIRE BEVERAGES. WHAT IS GRASSROOTS MARKETING?. Also known as Guerilla Marketing Starts from ground up Targeted advertising

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Traditional Advertising

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  1. Traditional Advertising What are traditional ways companies advertise? GRASSROOTS MARKETING: ASPIRE BEVERAGES

  2. ASPIRE Beverages GRASSROOTS MARKETING: ASPIRE BEVERAGES

  3. WHAT IS GRASSROOTS MARKETING? • Also known as Guerilla Marketing • Starts from ground up • Targeted advertising • Hope they will spread the word • Use unconventional or nontraditional methods • Example: Community Events instead of Commercials GRASSROOTS MARKETING: ASPIRE BEVERAGES

  4. 3 C’s of Consumer Affinity • Community • Craft • Cause What connections can we make within our community to develop these 3 C’s? GRASSROOTS MARKETING: ASPIRE BEVERAGES

  5. ASPIRE’s Grassroots Effort Article Response Questions • In your opinion, is it possible for new products to compete with major brands within an industry? If so, what steps will be most important? • Within your local community what is the consumer’s knowledge of ASPIRE Beverages? • In your opinion, what education/promotion will your class need to do in order to encourage students to purchase ASPIRE Beverages? GRASSROOTS MARKETING: ASPIRE BEVERAGES

  6. ACTIVITY In groups create a Grassroots Marketing Plan for ASPIRE Beverages within your school/community. Your group will pitch their idea to the class. GRASSROOTS MARKETING: ASPIRE BEVERAGES

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