Offset Printing North York and Magazine Ads

2. What is Off-Set Printing? Offset Printing is a printing technique that transfers ink from a plate to a rubber roller and then to a paper material. It is best for mass production such as printing large quantities of newspapers, brochures, stationery, magazines, and boxes. It is one of the most widely used printing options by North York print shop for its high-quality prints and offset printing becomes much more cost-effective. Offset printing is a traditional method of printing. In offset, each set of pages needs to have 4 custom plates made for each of the 4 inks used in printing (Cyan, Magenta, Yellow, and Black).

3. How does offset Printing Works? • Offset printing ink is an oily substance, which means it repels water. If you can create a surface on which some parts contain a thin layer of water, those areas will repel ink. The image areas need be lipophilic (or oleophilic) – they accept ink – while the non-printing areas need to be hydrophilic – they are repellent to oil and receptive to water. • Some offset litho presses do not use a water-based dampening system but instead use printing plates on which a silicone layer repulses the ink. These are called dry offset or waterless offset presses. • Offset refers to the fact that the image is not transferred from a lithographic printing plate to a sheet of paper. Instead the inked image is transferred (or offset) from the printing surface to a rubber blanket and then to the printing surface. 

4. What are the Benefits of Off Set- Printing? • High Quality, True Color • Since Offset uses ink instead of toner (digital printing), the result of the print is a lot richer and clearer • Low Cost • Medium to large quantity printing is best used with offset printing. The more quantities that are produced, the cheaper the unit cost becomes • Fast & Efficient • Web-fed can produce over 80,000 copies of printed materials while producing them in high quality • Flexible & Dynamic • Offset printing works on a wide range of materials including paper, cardboard, wood, leather, and plastic while providing solutions to print finishing and other special requests.

5. What is Magazine ads printing ? Printmedia advertisingis a form ofadvertisingthat uses physically printedmedia, such asmagazinesand newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads,mobileadvertising and advertisingin social media, to reach the same target audiences.

6. What are elements used in Printing Magazine ads? a. Header:-The header, also known as the title, attracts attention to the ad and lets the reader know what he will find out in the copy. The header should communicate a key benefit described in the ad, such as a discount sale or a limited-time offer. b. Image:-An image at the top or in the body of the ad creates curiosity and communicates what the viewer will learn by continuing to read the ad. c. Body:-Print advertisements commonly include a body, which is the main part of the ad. The body elaborates on the concept of the title, and should build interest in the product or service.  d. Call to Action:-A call to action typically follows the ad copy. As the name suggests, a call to action leads the reader to tak a specific action, such as visiting the store or contacting the store for more information. e. Contact Information:- Contact information tells the viewer how to get in touch with the business to take advantage of the offer. Include as much information as appropriate to make it easy for the reader to find the business. 88

7. What are the Benefits of Magazine ads? • Targeted Marketing:- Magazines have content that is read by an audience of people who are interested in that topic. And they are more likely to purchase your book. • Cost Effectiveness :- Medium to large quantity printing is best used with offset printing. The more quantities that are produced, the cheaper and effective as you match your message with the interests of a niche print medium’s subscribers. • Engagement :- The person who is loyal to a magazine or newspaper made a conscious decision to read it. And they are more focused on your message what you want to share with them. • High Ad Recall:- Magazine ads are the second highest receptivity of any media. • Loyal Readership:- When people subscribe to a magazine they have a longstanding, loyal relationship. Views always look at your message with a more positive frame of mind. • Pass-Along Exposure:- After reading to the magazine they may give it to someone else to read. Or they may donate it to their local coffee shop, beauty salon, barbershop or another place where people read while waiting for service. Your ad goes with it for additional exposure.

8. Welcome toCanStar Design & Printing North York’s favourite printing destination! Contact us Address:- 2300 Finch Ave. West, Unit # 55 City:- North York, Ontario Zip Code:-M9M 2Y3 Phone No :- +1 416-840-7550 Website:- www.canstarprinting.ca