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Evaluating show content

This guide explores the key elements of creating effective demonstration shows, including content evaluation, target audience, pacing, and production quality. Learn how to engage and persuade viewers through entertaining and informative presentations.

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Evaluating show content

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  1. Evaluating show content • Target audience • Appeals • Pacing • Advertiser issues • Quality vs. appeal • Production quality • Multi-camera editing – MNF video

  2. Demonstration Show • Use props, present as if you are trying to sell a product and are demonstrating how it’s used • Use good FSS, good CU shots, good camera movements, good pacing and appeal • Interviews: ‘creative directing’ • Your choice content

  3. Demonstration Show • 5:00 black to black … 10-minute total time—3:40 ends at 3:50, 3:50 ends at 4:00 etc. • Arrange host, select day • In-class or outside host / talent • But…(not same directing day, ability) • Fun, entertaining, informative, persuasive?

  4. Audience Engaging Principles • A good script (and thus, show) has two dimensions: • 1-- Form--basic design, genre and logical construction (e.g. newscast, talk show, demonstration show...) • our goal relates to what we want the audience to experience, feel or gain • Our vision relates to how we personally use the tools of the trade to translate the goal into an audio and visual experience for the viewer

  5. Audience Engaging Principles • 2. Content -- includes goals and visions, includes the production's emotional attributes. • It's primarily within the realm of content (goals and visions) that engrossing and effective productions are separated from those that are mediocre and dull. • It is primarily within the realm of content that videographers / visual storytellers can make their own personal, creative contributions.

  6. What is good content? • There may be some definite rules for the successful operation of production equipment, there are no rules for program content; maybe guidelines, but no hard-and-fast rules. • The bottom line for content is simply, does it do what it's supposed to do; or, more specifically, does it work? • Message? Enjoy watching?

  7. Demonstration Steps • Topic and host sign up last week. • Final Draft Show Outline script Wed • Final Draft Show Directing Script and CG cut sheet Sunday • Completed show graphics and theme music content on server and verified by 5 pm Monday • Submit hard copies of scripts and 'cut sheet’ – loose pages must be stapled.

  8. Working with the Talent

  9. “Talent” generally refers to anyone who appears in front of the camera: anchors, voice over announcers, interviewers, DJs, etc. ‘Actors’ ‘Performers’ ‘Announcers’

  10. Teleprompters are attached in front of the lens of the video camera. Video or text can be placed on the prompter, allowing the talent to see the program or read the script while looking into the camera lens. • Portable teleprompters, such as the software/app used on an iPhone in the second photo, are increasingly being used in the field. • Reversed image / view through lens • Talent or crew operation

  11. News talent records voiceovers for story packages

  12. Talent must be able to concentrate on the work, even with a lot of distractions going on involving cameras, audio personnel, lighting, and other crew members

  13. Note that while these two sports commentators rehearse, audio and production personnel are working around them, testing their mics and adjusting talent’s headset on his neck

  14. A “standup” is when talent are placed in front of something that provides context for the story being covered

  15. The experienced interviewer can help inexperienced guests in many ways: • Put them at ease. Explain what will be happening • Give them clear instructions • Keep the area clear of distractions • Place items on a pre-arranged mark • Be aware of the time limits

  16. One of the hosts from NBC’s Today Show, (sitting, in the light shirt) is prepping his guest for the next segment of the program

  17. People bring life to scenes, making the image more interesting to the audience. This image captured the atmosphere of the red carpet at the British Academy Awards.

  18. You and yourshow talent • Preparation work • Timing issues • Addressing the camera • Showing close-ups • Pacing / talking while demonstrating • Pacing / timing to conclusion

  19. You and yourshow talent • Open with show overview • Keep the steps simple • Connect the steps together along the way • Lead to a conclusion, summarize • Plan for VO times, FSG, name keys…

  20. You must schedule practice • Not ‘winging it’ during production • Correctly done will lead to…

  21. You and yourshow talent • Extemporaneous, conversational style • Relaxed, organized, methodical, friendly • Ignoring the distractions • Handling the unexpected

  22. What makes a good demonstration? • Revisit what makes a good show • Who is the target audience • What is your goal • Personality of talent • Quality of production • Importance of pre-production

  23. Reminders • Submission deadlines • Topic, host, time slot sign up • Follow show outline and directing script samples on course outline

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