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Janus Worldwide

Explore the emerging market of Central Asian languages in the localization industry. Learn about the historical background, economic statistics, language environment, buyer rates, risk management, and valuable lessons learned. Contact Janus Worldwide for more information.

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Janus Worldwide

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  1. Janus Worldwide Konstantin Josselianiwww.janusww.com Localization into Central Asian Languages

  2. Emerging Localization Market

  3. Fact and Figures • XVIII-XIX – Districts of Russian Empire • 1918 – Central Asian Republics of USSR • 1991 – Independent States • XXI – Euro-Asian Economic and Custom Union

  4. Fact and Figures • Territory:4m km2. • Kazakhstan – 2.72 • Uzbekistan – 0.45 • Tajikistan – 0.49 • Population:66m • Uzbekistan – 30 • Kazakhstan – 17 • Tajikistan – 8 • Turkmenistan – 6 • Kirgizstan – 5.5 • Largest cities: Tashkent, Almaty, Astana, Dushanbe, Bishkek, Ashgabat

  5. Fact and Figures • GDP: USD 407bn • Kazakhstan – 232 (57%) • Uzbekistan – 103 (25%) • Turkmenistan – 43 (11%) • Industries: • Oil&Gas, Mining, Agriculture • GDP Growth Rate • Turkmenistan – 13% (highest rank for CA and EE) • Uzbekistan – 7-8% • Kazakhstan – 7-8%

  6. Language Environment • Kazakh • Uzbek • Turkmen • Kirghiz • Tajik • Russian

  7. Kazakhstan • Largest Economy – GDP 232b • Largest Territory – 2.72m • Level of Education – 99% • High Level of Reserves – Oil, Gas, Metals, Minerals • Support of Private Enterprise • International Cooperation – CIS, Europe, USA

  8. Kazakhstan - LSPs • Local offices of MLVs (virtual) • RLVs with production and/or sales offices – 4-5 • Local SLVs – 180-200 • Freelancers

  9. Kazakhstan - Buyers

  10. Kazakhstan – Rates & Market • Rates: • Freelancer - $0.08-0.16/word • SLV/RLV - $0.14-0.18/word • MLV - $0.20-0.26/word • Market Volume: • No general statistics available • Not less than 50m USD per year

  11. Risk Management - IT • IT Infrastructure • Tools Knowledge

  12. Risk Management – Human Factor • Inhouse vs. Freelance • Local Mentality

  13. Risk Management – Language • Kazakh vs. Russian • No Established Terminology

  14. Risk Management – Economy • Currency Fluctuations • High Level of Migration

  15. Lessons Learned • Working with a Customer • Personal Contact on CEO Level • Long Negotiation Cycle • All-in-One Rate • Local Contact in Operation

  16. Lessons Learned • Working with a Linguist • Inhouse is better than Freelance • Training is a Must • Deadline, Communication and Tools • Knowledge are in Focus

  17. Lessons Learned • Building an Office • Sales or Production • Investment with long-term ROI • Local Mentality

  18. Lessons Learned • Government Role • Compliance • Regulation • Terminology Approval

  19. info@janusww.com Thank you!

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