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Business Research Methods William G. Zikmund

Business Research Methods William G. Zikmund. Chapter 5: Ethical Issues in Business Research. Ethical Issues. Philosophical questions Societal norms Codes of behavior. Rights and Obligations of the Respondent. The obligation to be truthful Privacy Deception

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Business Research Methods William G. Zikmund

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  1. Business Research MethodsWilliam G. Zikmund Chapter 5: Ethical Issues in Business Research

  2. Ethical Issues • Philosophical questions • Societal norms • Codes of behavior

  3. Rights and Obligations of the Respondent • The obligation to be truthful • Privacy • Deception • The right to be informed

  4. Rights and Obligations of the Researcher • The purpose of research is research • Objectivity • Misrepresenting research • Protect the right to confidentiality of both subjects and clients • Dissemination of faulty conclusions • Advocacy research

  5. Rights and Obligations of the Client Sponsor (User) • Ethics between buyer and seller • An open relationship with research suppliers • An open relationship with interested parties • Privacy • Commitment to research • Pseudo-pilot studies

  6. Advocacy Research • Research to support a specific legal claim

  7. Pseudo-Pilot Studies • The researcher is told that the study is the first of many in a more comprehensive study

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