Adaptive Server Enterprise: The e-Business Database

1. Adaptive Server Enterprise:The e-Business Database Sumit KunduProduct ManagerEnterprise Solutions Divisionsumit.kundu@sybase.com

2. Agenda Sybase 2001 Key Initiatives ASE In The Marketplace ASE Today – Meeting e-Business Needs Sybase & Embarcadero - Making It Happen Together Why Partner With Sybase ASE In Partnership - Creating Value for Customers Partnership Opportunities With ASE

3. Sybase 2001 Key Initiatives Strengthen partnerships Lead in Enterprise Portals Extend our mobile and wireless technologies Focus on key vertical industries

4. ASE IN THE MARKETPLACE

5. Sybase in Financial Services • The financial sector leverages ASE’s superior transaction processing technology: • Wall Street is powered by ASE • ASE is used by almost all major firms on Wall Street – a testimony to ASE’s robustness and mission critical strengths • Joint investments • Cygnifi, a partnership between Sybase and JP Morgan delivers solutions for Internet derivatives and risk management. • Sybase leads in Financial Services: • Over 6000 financial institutions • 68 of the top 100 banks • Top 75 securities firms • Top 20 insurance companies Sybase in Financial Services

6. Public Sector ASE is the leading database for national security, intelligence, and logistics as well as providing integrated solutions for welfare, criminal justice, and transportation. Public Sector Customers US Navy US Intelligence Agencies OSD Criminal Justice & Corrections Agriculture & Food Safety NASA NSA

7. Healthcare • ASE is powering the healthcare industry, providing data management to innovative companies focused on supplying solutions that dominate their markets. • Sybase’s Leading Position in HealthCare: • Sybase solutions are in all of the top 5 managed care organizations • Over 80 healthcare partners embed Sybase solutions in their applications for resale • Over 450 healthcare end user customers worldwide and thousands more through our partners!!

8. Communications • Sybase Information Management Solutions are used in: • All of the top 125 telecom companies worldwide • 70% of wireless network switches • 40% of all network switches worldwide

9. ASE TODAY Meeting e-Business Needs

10. High Availability Business need: Reducing server downtime is a critical need for most businesses, particularly e-businesses (ask ebay!), while leveraging existing IT infrastructure.

11. } ASE 12.0 ASE 12.0:Continuous Availability Continuous Availability Automatic Client Failover Active/Active Server High Availability Warm Standby Database Replication Cold Standby Backup/Restore Hardware Redundancy RAID/Mirroring High Availability

12. ASE 12.0 High Availability:Platform Partnerships Primary Server Close cooperation with platform vendors • Sun - Sun Cluster • IBM - HACMP • HP - ServiceGuard • Compaq - TruCluster • Windows NT - MCS Companion Server Primary Server x Companion Server

13. ASE 12.0 Availability:Storage Partnerships • Quiesce Database: Enables consistent backup using third-party solutions like EMC Time Finderand Network Appliances Snap Shot without shutting down ASE • Key Benefits: • Leverage investments already made • Using EMC technology workload is distributed over OLTP and DSS servers

14. Extending HA Solution in ASE 12.5 • Enhancement to quiesce database to provide warm standby with EMC Time Finder • Ongoing work with Veritas to support Veritas Cluster Software in ASE’s innovative HA solution

15. SQLJ Standard Support Business need: Standardization of Java object-relational technology ensures portability of applications and enables further application development

16. Adaptive Server SQL PROCESSOR JDBCDriver Parse Normalize Java VM Compile User Classes Execute JNI DBSTORE System Classes ObjectStorage Java in ASE:Through Technology Partnerships • Javasoft technology partner • Fully integrated solution • Support for SQLJ standards • Key proponent of standard • Support for • Java Stored Procedures • User defined functions • Abstract data types • JDK 1.2 support

17. Support For Enterprise Java Beans Business Need: Faster deployment of applications that are data centric and utilize a component model for development Support for EJB in ASE will ensure faster development of applications that utilize the EJB component model, additionally providing a secure and performance optimized environment

18. Enterprise Java Beans: Rapid e-Business Application Development & Deployment IIOP HTTP/S SQL Engine SQL SM Segment TDS JDBC via SM Segment SQL Engine EJB Engine Adaptive Server Enterprise

19. Security Services in ASE Business need: With explosion of e-business, there is a critical need for security to ensure that only valid and trusted users are able to access data securely in ASE.

20. Innovative e-Business Security in ASE 12.5 Communication and Storage Security • Link level encryption and security with SSL protocol to provide network security • Row-level, storage security that provides access control within a table

21. Dynamic Web Content Using XML Queriesin ASE 12.5 • Business Need: Personalize web content generation • Solution • Increased productivity from using a query language tool to dynamically access desired information in a XML document. • New XML query engine in ASE that is optimized for store once, query many times • Avoids custom code as schema changes • Caching techniques to support hundreds of connections

22. Embarcadero & Sybase Making It Happen Together Tom Grubb, VP of Marketing, Embarcadero Technologies

23. Embarcadero Technologies • Founded in July 1993. Profitable since 1995. • Based in San Francisco with over 270 employees. • Award-winning product line with exceptional user loyalty. • Diversified blue chip customer base • 90 of Fortune 100 • Over 50,000 end-users in over 7,000 customer sites

24. Embarcadero / Sybase Relationship • ISV since 1993 • First product (Rapid SQL) developed for Sybase RDBMS • Today, all major Embarcadero products support ASE, including: ER/Studio, Rapid SQL and DBArtisan • Share many key customers

25. Database Lifecycle Management “Our goal is to promote our customers’ success in each stage of designing, developing and managing critical databases.”

26. Sybase Debugger Project • Problem • Customers inability to debug complex Transact-SQL • Lack of robust debugger in marketplace • Solution • Leverage Embarcadero debugger experience

27. Kickoff • Started with Partnership • AOL (key driver) • Embarcadero Technologies • Sybase • Goal • Drive Debugger API for ASE • Drive specification, API testing • Ultimately be able to debug complex procedures, triggers

28. Implementation • Framework for Debugger API • Collaboration between Sybase and Embarcadero • Sybase providing ASE expertise • Embarcadero developing front-end GUI • Graphical User Interface • Windows based • Will be available for ASE 12 and 12.5.

29. Debugger GUI • Sample GUI • Code Window • Variable Window • Call Stack

30. Partnership Future • Delivery of Debugger • Summer 2001 • Available as plug-in module • Sybase Monitoring • Continued AOL / Sybase / Embarcadero partnership • New Monitoring API (ASE 12.5) • Integration into Embarcadero Performance Center • Provide in-depth monitoring for Sybase RDBMS

31. WHY PARTNER WITH SYBASE

32. Strength In Key Verticals Financial Public Sector Health Care Communications

33. Rapid Application Development Built-In e-Business Technologies including: Integrated Java Support Integrated XML & XQL Support Enterprise Java Beans Management of Non-Relational Data

34. Scalable, Multi-Platform Support With Sybase ASE you have a variety of platforms available to host your database needs including: Compaq/Tru64 HP IBM Linux Sun Windows NT/2000

35. High Availability Support Sybase ASE provides built-in access to High Availability solutions to keep your application running for your customers. In Data Center Solutions Geographically Dispersed Transparent Client Failover

36. Complete Support Training: In Classroom and On Site Professional Services: Development Performance & Tuning Staff Augmentation Customer & Partner Service & Support: By Phone, E-mail, and Web Available Around the Clock

37. Compatibility with Industry Leading Mobile Solutions Complete compatibility with Sybase’s iAnywhere family of products. Mobile Data Access Mobile Replication of Information Mobile Web Browsing Mobile Alerting We move data between wireless devices and Sybase ASE.

38. Compatibility with a Visionary Enterprise Portal Sybase EP 2.0 is an extensible portal environment that meets next-generation e-business requirements, with powerful capabilities for extending the enterprise to trading partners, and expanding reach to mobile users. Sybase ASE provides complete compatibility with the Sybase Enterprise Portal (EP). As such, new opportunities for collaboration exist for ASE partners.

39. Leverage Your Customer’s Investment in Legacy Systems ASE provides the built in connectivity infrastructure that with Sybase’s connectivity products allow you to transparently connect to more than 25 existing Data Managers including: ADABAS IBM DB2 IMS Informix Microsoft SQL Server Oracle VSAM

40. We’re Not Out to Replace You Most of our major competitors are in the application business as well. We prefer to partner. As a leading maker of Open Systems, complementary technology is strategic to Sybase because these technologies add value for Sybase customers.

41. Just a Few of ourvalued partners . . .

42. ASE IN PARTNERSHIP Creating Value for Customers

43. "We are pleased to have Sybase as a business partner. Sybase's commitment to the alliancedemonstrates their support for providing complementary solutions to meet the needs of their customers. Sybase's vision of providing information anywhere, coupled with Cyrano's capabilities in ensuring uninterrupted e-business are a winning combination for companies who want to remain competitive in today's marketplace. These are exciting times and our strong relationship with Sybase plays favorably into our corporate development efforts." Nils O. Oulundsen Director, Strategic Alliances - Worldwide Cyrano, Inc.

44. "Together with Sybase, Network Appliancetakes another major step inexpanding its leadership in delivering storage and data management solutionsfor enterprise, Internet, and database environments. We are excited about this collaboration, and look forward to mutual success meeting our customers' needs.” Mark Santora, VP of Marketing, Network Appliance

45. "By working together to create white papers, operational guidelines, and proof's of concept configurations, Sybase and EMCsimplify customers implementation and management of highly available infrastructures. EMC and Sybase have been involved in a number of joint qualification and technical programs, in the High Availability arena along with the recently announced 10TB data warehouse project.” Gary D. Archer Director, Solutions & Software Partners Integration EMC² Corporation

46. “VERITAS & Sybase are committed to providing integrated solutions for enterprise customers. VERITAS has released an optimized solution, Database Edition for Sybase, that has been tested and certified for Sybase ASE environments.” Robert Soderbery, Senior Director, Product Management Veritas

47. "BMC has a long-standing, close relationship with Sybase that has resulted in solutions that help our joint customers run their businesses faster and more efficiently. We look forward to continuing our partnership and are looking at new opportunities to work together to build new solutions that benefit our customers." Chris Gahagan, VP and General Manager, Recovery and Storage Management, BMC Software.

48. ERISCO Technology Solutions for Healthcare "Erisco and Sybase have been Business partners since 1994. We support the Adaptive Server Enterprise product because it's the best OLTP database in the marketplace." Bruce Kaurene, Vice President, Erisco

49. PARTNERSHIP OPPORTUNITIES

50. Partnership Opportunity in XMLTechnology • XML documents can be stored anywhere – database, flat files or URL • Query technology designed to run anywhere – application, middleware or database – because it is in Java • Sybase and You: Technology can be licensed for non-ASE use