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PCMA/Amex 2010 Meeting Planner Intentions Survey June 15, 2010

PCMA/Amex 2010 Meeting Planner Intentions Survey June 15, 2010. Objective . Measure impact of the current economic and media environment on the booking intentions of meeting planners in 2010/2011 versus 2009 Type and frequency of meetings booked Anticipated changes in attendance

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PCMA/Amex 2010 Meeting Planner Intentions Survey June 15, 2010

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  1. PCMA/Amex2010 Meeting Planner Intentions SurveyJune 15, 2010

  2. Objective • Measure impact of the current economic and media environment on the booking intentions of meeting planners in 2010/2011 versus 2009 • Type and frequency of meetings booked • Anticipated changes in attendance • Anticipated changes in budgets • Venue selection • Postponements/cancellations/re-bookings

  3. Respondent Profile • 505 professional meeting planners (North America) • 56% association • 44% corporate, incentive, independent and procurement specialists • Vast majority (77%) had >10 years of meeting planning experience • Almost half (44%) booked more than 20 off-site meetings during past 12 months • Nearly half (49%) hold Certified Meeting Professional designation

  4. Highlights • Planning more meetings versus 2009 • 2010: net 15% increase (average of 17 meetings) • 2011: net 24% increase (average of 17 meetings) • Expectations for attendance versus 2009 • 2010: net 23% increase • 2011: net 38% increase

  5. Highlights • 89% not planning to cancel, postpone or rebook any meetings in 2010/11 • Versus 54% not planning to do so in 2009 • Expected cancellation fees • 2009: $81,000 • 2010: $7,600 • 2011: $3,500

  6. Highlights • Venue selection 2010/11 versus 2009 • Net • Hotels: 25% • Conference centers: 1% • Net • Convention centers: 4% • Resorts: 7% • Cruise ships: 15%

  7. Highlights • Hotel tier selection 2010/11 versus 2009 • Net • Mid-scale: 25% • Upscale: 1% • Net • Upper upscale: 19% • Luxury: 24%

  8. Number Of Meetings Booked (2010 v 2009) † Statistically significant difference from 2009 survey

  9. Number Of Meetings Booked By Type Of Planner(2010 v 2009) † Statistically significant difference between planner types

  10. Number Of Meetings Booked (2011 v 2009) Average of 12 more meetings • † Statistically significant difference from 2009 survey

  11. Number Of Meetings Booked By Type Of Planner(2011 v 2009) † Statistically significant difference between planner types

  12. Reasons For Postponements/Re-bookings/Cancellations † Statistically significant difference from 2009 survey

  13. Change in Meeting Venues(2009 v 2010) † Statistically significant difference from 2009 survey

  14. Type Of Accommodations Booked(2010 v 2009) † Statistically significant difference from 2009 survey

  15. Annual Meeting Budget(2010/2011 v 2009) † Statistically significant difference from 2009 survey

  16. Usage Of Alternative Meeting Methods(2009 v 2010) † Statistically significant difference from 2009 survey

  17. Portrayal Of Meetings In Media(2009 v 2010) † Statistically significant difference from 2009 survey

  18. PCMA/Amex2010 Meeting Planner Intentions SurveyJune 15, 2010

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