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C ontrast R epetition A lignment P roximity

C ontrast R epetition A lignment P roximity. C R A P. C R A P. C ontrast R epetition A lignment P roximity. C R A P. Contrast . Something different Adds visual interest Makes reader want to look at the page or design Don’t be a Wimp – make it really different!. Contrast - Resume .

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C ontrast R epetition A lignment P roximity

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  1. ContrastRepetitionAlignmentProximity CRAP CRAP

  2. ContrastRepetitionAlignmentProximity CRAP

  3. Contrast • Something different • Adds visual interest • Makes reader want to look at the page or design • Don’t be a Wimp – make it really different!

  4. Contrast - Resume • Select one san serif font for titles and headers • Select one serif font for body • Avoid ALL CAPS • Avoid underline • Avoid word art

  5. Repetition • Repeat some aspect of the design throughout the entire piece • Unifies • Adds visual interest • Adds consistency and organization

  6. Repetition - Resume • Parallel structure • Action verbs • Same • Date format and location • City, state, zip format • Bullet style and indents • Font usage (headers and body)

  7. Alignment • Align every object with an edge of some other object • Adds visual connection • Keeps Unity • Creates clean sophisticated look

  8. Alignment - Resume • Create 4-5 virtual visual lines maximum • Avoid center alignment • Avoid vertical center in cells • Use left justification as much as possible • Use bullet lists with similar indents • Use tables without borders

  9. Proximity • Group related items together • Organizes information • Implies relationship • Reduces clutter • Give clear structure

  10. Proximity - Resume • Avoid even vertical spacing before and after headers • Group address block • Group strongest action verbs first in bullet list • Group newest to oldest

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