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Module 9. Alysha Zimmerman. Introduction. Comparables. Growth Rate. Two different growth rates 2014-2016 – 1.2% 2017-2019 – 2.5% Growth Rate increases from 1.2% to 2.5% industry as a whole is projected to grow only 1%
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Module 9 Alysha Zimmerman
Growth Rate • Two different growth rates • 2014-2016 – 1.2% • 2017-2019 – 2.5% • Growth Rate increases from 1.2% to 2.5% • industry as a whole is projected to grow only 1% • the industry giants should eventually recover from this change in consumer preference Change in Consumer Preference
Sensitivity Analysis Growth Rate – 1.2% Cost of Capital – 8.66% • Less confident with this calculation • Different than Bloomberg’s • 7.7% • Least confident with this short term growth rate • Should it be decreased? • Industry expected growth – 1% • 2013 sales growth • 0.03% • approximately $2 million increase in sales • 2012 sales growth • 1.56%
Sensitivity Analysis Recommendation: SELL
Summary of 3 Models Stock Price (from VL) $48.04 Backing out NFL $44.99 Dividend Discount Model $49.06 Residual Income Model $54.09 Which model is better?