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建立高效实时的信息化企业 ( 电子科技大学). 何经华 用友软件股份有限公司 总裁. Volatility - Fortune 500 1970 - 80 32% Gone 1980 - 90 47% Gone 1990 - 98 54% Gone. The Facts & Figures. Competition is the nature of business - WTO. Threat & Opportunities. Competitive Strategy Is To Create A Non-Replaceable
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建立高效实时的信息化企业 (电子科技大学) 何经华 用友软件股份有限公司 总裁
Volatility - Fortune 500 1970 - 80 32% Gone 1980 - 90 47% Gone 1990 - 98 54% Gone The Facts & Figures Competition is the nature of business - WTO
Competitive Strategy Is To Create A Non-Replaceable Position
Frontend Customer-end Built-To-Order (BTO) Mass customization Negative DSO/inventory Lifetime Value Mgmt (LVM) Recurring relationships Loyalty/Retention Distribution Service Manufacturing Out-sourcing Ideal Corporate in 21st Century Backend Just-In-Time (JIT) Time efficiency Cost optimization + + Self-Service Anything • Anyone • Anytime • Anywhere • Any touchpoint
Intelligence Knowledge Facts Information Driven Enterprise • Faster/Accurate Information • Exception Information • Comparative Information • Access from Anywhere • Seamlessly integrated processes • Information Visibility & Intelligence • Information Accuracy & Timely • Information can be used for actions • 信息透明化,流程可视化,动作标准化
Definition of Knowledge Based Economy “The basic economic resource is no longer capital, natural resources, or labor. It is and will be knowledge.” -- Peter Drucker 知识将取代资金,自然资源,人力 成为最根本的经济资源
Internal knowledge Products Process Management Manf., Distribution Finance Sales What is Knowledge? • External Knowledge • Customers • Partners/Channels • Industry/Market • Competition
e IVC: B2b2e Workplace: B2e b IVC: b2B2b B b Demand: B2b IVC: B2b2c Demand: B2c Supply: b2B c IVC: b2B2c IVC — Integrated Value Chain What Is Business Ecosystem? How do you e-enable all your key relationships?
What’s Your Position? 信息化企业 优势的企业 信息化 弱势的企业 全球化企业 全球化
Success Stories Walmart MS GE SchWab Fedex Dell 信息化 Cisco IBM 全球化
Competitive Advantage is based on the Speed of Changes 证券 银行 信息化 保险 电信 零售 服装 医药 电子 电力 汽车 房地产 钢铁 全球化
Cost Saving Productivity Improving Knowledge/Information Sharing Competitive Advantage Gaining Customer Retention/Satisfaction Critical Survival/Success Factors IT Capability & Services become the key differentiator
信息化的第一阶段—大型主机 自动化 封闭 非线上 零散 不好用 大型主机
信息化的第二个阶段– 个人电脑 很好用 新型的 流程化的 开放并可在线处理 但是 很复杂 成本很高 从内部来看 PC 大型主机
信息化的第三阶段—网际网络 全球化 很容易传播 从外部来看 Internet 大型主机 PC
Expand New Markets Basic Business Drivers Have Not Changed Retain Customers Improve Productivity
ERP Definition & Value • It is the key focus of 企业信息化 • ERP is Enterprise Resource Planning • It is the most efficient way to use all the available enterprise resources • Derived from 70’s MRP (Material Requirement Processing) and 80’s MRPII (Manufacturing Request Planning) • It includes – Financial, Manf., Dist., HR, CRM & analytic capabilities • A new way to look at business • To capitalize on emerging information technology • Seamlessly integrate all your internal and external processes • The system can really reflect your business strategies, tactics and processes - Management
Manual Entry Manual re-entry Paper Print Approve Today’s Business • Today’s business will not be competitive • Inefficient Administrative Processes • Internally focused, not customer/supplier focused • Limited Business Intelligence • Local implementations, not enterprise/national/global
Tomorrow’s Business Self Service Self Service Online Approvals • Streamlined business processes • Lower Cost • Superior Customer Service • Tomorrow’s business will compete differently • Streamlined Processes with lower cost • Customer and supplier focused • Complete Business Intelligence • Enterprise/National/Global Implementations
Cockpit Management System • Highly trained professionals— experienced pilots (humans) • Central nervous system • Auto piloting • Actionable items upon extraordinary conditions • “Blackbox” provides logging + feedback loop Enterprise Portal = Cockpit Management System
1,000-10,000X 100-1,000X 10-100X X B2E B2B 职员 合作伙伴 商业客户 B2C 客户 信息化 Enterprise 0.1X 专家
Bank ATM machines (more cost effective way to provide the same services) McDonald (replicate capabilities) Cisco (employee behavior restricted) CitiBank (homebanking 1988) Examples
e b IVC: b2B2b B b Demand: B2b IVC: B2b2c Demand: B2c Supply: b2B c BuildNet Benefit #1 Reduce $100B excess inventory Benefit #2 Enhance pre/post sales relationships Builders = 100,000+ Consumers = Millions Distributors = 10,000+ Manufacturers = 1,000+ Our mission is to become the “Dell Computer” for the building industry. Keith Brown, Chairman, BuildNet
e b IVC: b2B2b B b Demand: B2b Demand: B2Cc c Issey-Charming Store IVC — Integrated Value Chain
McDonald (replicate capabilities) Cisco (employee behavior restricted) Bank ATM machines (more cost effective way to provide the same services) 波斯登 南京金鹰国际 Examples
Fortune 500强的IT策略 • 对信息化能带给企业的价值有深刻的认识 • 把信息化当做企业的最重要战略之一 • 企业上下对信息化有最大的决心 • 有按部就班的实现规化 • 有配套的资源部署(USA 7%,JAPAN 3%) • 选择一个可以长期合作且互相信任的IT伙伴 • 信息化是一个永远的工程 • 当你的企业有一天发现,你的运营和最新的科技无关时,可能就是危机的开始 • 你做不做信息化并不重要,重要的是你的竞争对手做了没有
To Be More Competitive To compete you must fundamentally change how you do business Change how you manage customers Streamline your business processes Improve how you use information
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