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Integration

Integration. BTEC First Travel and Tourism. Do you know which famous company owns Walkers Crisps?. Learning Outcomes. By the end of the lesson you will be able to… - describe what the chain of distribution is - explain what horizontal and vertical integration means

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Integration

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  1. Integration BTEC First Travel and Tourism

  2. Do you know which famous company owns Walkers Crisps?

  3. Learning Outcomes By the end of the lesson you will be able to… - describe what the chain of distribution is - explain what horizontal and vertical integration means - create a diagram to show horizontal and vertical integration in travel and tourism

  4. As a class can we create a diagram to show how a package holiday is created and reaches us as tourists?

  5. Airlines, Hotels, Ferry services, Coach Companies This is called the chain of distribution Tour Operators Travel Agents Can we sketch this in our books and describe what happens at each stage in the package holiday being created and reaching us? Tourist

  6. Airlines, Hotels, Ferry services, Coach Companies What do you think Integration means? Tour Operators What does horizontal and vertical mean? Travel Agents So if Thomson bought Easyjet and Club 18-30 what would this be? Tourist

  7. In your book Explain what type of integration the following examples would be… 1) British Airways bought Travel Care 2) British Airways bought Ryan Air 3) Thomas Cook bought Club 18-30

  8. How do Thomson Integrate? Thomson are a worldwide tour operator, visit their website @ http://www.thomson.co.uk/editorial/legal/thomson-sites.html Your task is to… 1) Create a diagram that explains how horizontal and vertical integration exists within Thomson. (work on word or powerpoint)

  9. Integration in the news… TUI (Thomson) and First Choice Thomas Cook and My Travel Ryanair and Air Lingus Why do these companies integrate and merge with each other? Do tourists benefit in any way?

  10. Integration in the Industry: What is horizontal integration? What is vertical integration? Can you create a diagram to show this? Describe real examples of horizontal and vertical integration (include year) Why do these travel companies integrate? Use the notes in your book and on the front board to complete this task.

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