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Health Communication Interventions in the Workplace: Where is the Value?. Virginia H Sublet, PhD, RPh Senior Toxicologist, ORISE Max R Lum, Ed D, MPA Associate Director, Office of Health Communication, NIOSH. Objectives.
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Health Communication Interventions in the Workplace: Where is the Value? Virginia H Sublet, PhD, RPh Senior Toxicologist, ORISE Max R Lum, Ed D, MPA Associate Director, Office of Health Communication, NIOSH
Objectives To characterize and assess the scope and use of behavioral theoryin developing and communicating safety and health messages to workers. To examine the extent strategies were evaluated to improve health protection in the workplace.
MethodsUsed to Search for Studies Traditional computer searches of >20 databases Experts internal and external to NIOSH Reference lists from current literature
Interventions in the Following Sectors Agriculture Automotive Beryllium Firefighters Health care Mining Construction Postal Oil and sand
Studies Categorized by Study design Target audience Theory Health communication channel Intervention Extent of evaluation
Theoretical Basis for Studies Theory of Planned Behavior Stage Model of Persuasion Health Promotion Model Social Cognitive Theory Novella Theory
Theoretical Basis for Studies Social Marketing Theory Extended Parallel Process Model Health Belief Model Transtheoretical Model of Change Cognitive Learning Theory
Communication Channels Mass media Film Simulations Verbal Audio Computer Storytelling Print materials Mail
Intervention:Tailored Messages and Simulations Goal- to improve worker use of hearing protection equipment Source- Kidd, P, Reed, D, Weaver, L, Westneat, S, Rayens, MK, The Transtheoretical Model of Change in Adolescents: Implications for Injury Prevention, J of Saf Res, 34(3) 281-288, 2003
Intervention:Storytelling and Plays Goal-to teach farm workers who do not speak English about occupational health and safety. Source Elkind, P, Pitts, K, Ybarra, SL, Theater as a Mechanism for Increasing Farm Health and Safety, Am J Ind Med, 2:28-35, 2002
Intervention:Social Marketing and Hand-washing Station Goal- to decrease pesticide exposure to fernery workers. Source: Elkind, P, Pitts, K, Ybarra, SL, Theater as a Mechanism for Increasing Farm Health and Safety, Am J Ind Med, 2:28-35, 2002
Evaluation Many studies included a reaction survey at the end of the intervention. Few studies utilized impact evaluation.
Conclusion More rigorous utilization of theoretical-based constructs and evaluation may improve the effectiveness of health communication interventions.