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AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson

AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson. Let’s talk about this industry intelligence and what you’re seeing in your school. Attracting Students. Massage school success is determined by: Economy Business environment

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AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson

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  1. AMTA 2013 Massage Therapy Profession Research Report AMTA Executive Director Shelly Johnson

  2. Let’s talk about this industry intelligence and what you’re seeing in your school.

  3. Attracting Students • Massage school success is determined by: • Economy • Business environment • Consumer demand for massage therapy • Ability to adapt to change

  4. Attracting Students Discussion Question: What are you doing to attract students to your program?

  5. Supporting Younger Students • Average student is now 31 • 54% of students are 30 or younger • 20% of students are 20-25

  6. Supporting Younger Students 19% of massage therapy students don’t finish

  7. Supporting Younger Students Discussion Question: What is your school doing to help younger students succeed in school?

  8. Teacher Retention • 14% of schools said finding qualified teachers was a challenge • 26% said they had trouble hiring instructors

  9. Teacher Retention • 46% of schools provided instructor benefits, compared to 53% last year • Schools that provided benefits increased them: • 88% provided medical insurance compared to 86% last year • 86% provided retirement services compared to 76% last year • 79%provided dental insurance compared to 76% last year • 69% provided life insurance compared to 56% last year

  10. Teacher Retention Discussion Question: What is your school doing to provide benefits to recruit and retain qualified instructors?

  11. Business Skills for Success • Schools reported increasing business course offerings • 91% of schools now offer job placement service for grads

  12. Business Skills for Success Discussion Question: What greater business skills, if any, are needed to help recent grads succeed?

  13. Thanks for being a part of our AMTA Schools Summit dialogue! Download a copy of this report at amtamassage.org/schools

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