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Company Name Here

Company Name Here. Industry Analysis. You must be connected to UCF’s wireless network in order to gain access to the library resources necessary to obtain much of the information described in this document. Disclaimer:. INDUSTRY OVERVIEW. Industry Category Title (NAICS Code).

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Company Name Here

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  1. Company Name Here Industry Analysis

  2. You must be connected to UCF’s wireless network in order to gain access to the library resources necessary to obtain much of the information described in this document. Disclaimer:

  3. INDUSTRY OVERVIEW Industry Category Title (NAICS Code) Industry Definition Go to www.ibisworld.com and search by category or keyword for the industry most appropriate for your company. Once you find it, write down the Industry Title and NAICS Code in the sub-heading above. Right under the “About this Industry” tab is the Industry Definition; write that in this space. Current Performance Next, hover over the “Industry Performance” tab and select Current Performance. Read the paragraphs under the main heading (in red) and summarize the information here.

  4. INDUSTRY GROWTH 2008 - 2013 Historical Performance Statistics Click on the “Industry at a Glance” tab and scroll down to the Executive Summary section. Read the section and summarize important information into a paragraph in this space. Now, click the “Key Statistics” tab all the way on the right and fill in the industry’s annual performance statistics for each year below.

  5. Current Trend #1 CURRENT TRENDS Today’s Industry Movements Current Trend #2 Current Trend #3 The Current Performance section will most likely have multiple sub-headings in bold, each describing a specific trend occurring in the industry. Use each one of these sections to summarize the most important aspects of each of these sub-headings. If necessary, duplicate this slide and continue the 4th, 5th, and 6th trend on the next slide(s) as needed. Summary of trend #2… Summary of trend #3…

  6. GROWTH PROJECTIONS Revenue Forecasts for 2014 - 2018 Revenue Growth Outlook Overview Click the “Industry Outlook” tab and read the main heading in red. Summarize the information here. Then, scroll down the page until you see the table labeled “Revenue Outlook”. Put the revenue ($) numbers into the graph on the right, and put the growth rates (%) below next to the appropriate year. (millions $) Growth Rates (%) • 2014: ___% • 2015: ___% • 2016: ___% • 2017: ___% • 2018: ___%

  7. Forecasted Trend #1 FORECASTED TRENDS Insights to Plan for the Future Forecasted Trend #2 Forecasted Trend #3 The “Industry Outlook” section will have multiple sub-headings in bold beneath it. Use each of these columns to highlight the most useful information in each of these sub-topics. If necessary, duplicate this slide and continue the 4th, 5th, and 6th trend on the next slide(s) as needed. Summary of forecasted trend #2… Summary of forecasted trend #3…

  8. Determinant #1 DEMAND DETERMINANTS Factors Influencing Industry Demand Determinant #2 Determinant #3 Hover your mouse over the “Products & Markets” tab and select Demand Determinants. Read through each topic covered. Use each of these columns to highlight the most useful information in each of these sub-topics. If necessary, duplicate this slide and continue the 4th, 5th, and 6th trend on the next slide(s) as needed. Summary of demand determinant #2… Summary of demand determinant #3…

  9. Market Segmentation MAJOR MARKETS Major Market Segmentation (2013) Hover your mouse over the “Products & Markets” tab again, but now select Major Markets. Take the data from the graph displayed and input it into the pie chart to the left. Also, read the topic descriptions underneath the chart and write the important aspects here to help explain the market segmentation of this industry.

  10. SUCCESSFACTORS Key Activities to Gain a Competitive Edge Success Factor #1 Success Factor #2 Success Factor #3 Hover over the “Competitive Landscape” tab and select Key Success Factors. Use each of these sections to describe the factors listed for this industry. Duplicate this slide and continue if there are more than 6. Summary of success factor #2… Summary of success factor #3… Success Factor #4 Success Factor #5 Success Factor #6 Summary of success factor #4… Summary of success factor #5… Summary of success factor #6…

  11. COST STRUCTURE Cost Allocations Across Industry Benchmark #1 Hover over the “Competitive Landscape” tab and select Cost Structure Benchmarks. Choose the three most important aspects and list them here. Also, input the data from the Sector vs. Industry chart to the right. Benchmark #2 Summary of benchmark #2… Benchmark #3 Summary of benchmark #3…

  12. MAJOR COMPETITORS Overview of the Industry’s Top Firms Company #1 Click the “Major Companies” tab and choose your 3 most relevant competitors. List their performance data in the format shown below and input the market share data into the graph to the right. Company #2 Annual Revenue (millions): $ Annual Change: % Annual Profit (millions): $ Annual Profit Change: % Company #3 Annual Revenue (millions): $ Annual Change: % Annual Profit (millions): $ Annual Profit Change: %

  13. SUPPLIER BARGAINPOWER Go to www.advantage.marketline.com and search for your industry’s category. Click on the “Five Forces Analysis” link on the right. Scroll down until you find “Supplier Power”. Input the numbers from the chart into the appropriate rows in the table on this slide. Delete this box when finished. Weak = 1 | Strong = 5

  14. SUPPLIER BARGAINING POWER Analysis of Factors Driving Supplier Power Analysis Read the paragraph under the “Supplier Power” section and summarize the information in paragraph form here. Make sure to highlight any factors that wield more influence over the others.

  15. BARRIERS TOENTRY Go to www.advantage.marketline.com and search for your industry’s category. Click on the “Five Forces Analysis” link on the right. Scroll down until you find “New Entrants”. Input the numbers from the chart into the appropriate rows in the table on this slide. Delete this box when finished. Weak = 1 | Strong = 5

  16. BARRIERS TO ENTRY Factors Influencing Likelihood of New Entrants Analysis Read the paragraphs under the “New Entrants” and “Threat of Substitutes” sections and summarize the information in paragraph form here. Make sure to highlight any factors that wield more influence over the others.

  17. INDUSTRY CONCLUSION Industry Category Title (NAICS Code) Summary Go back and review all of the information you collected on this industry and write a “bird’s-eye view” analysis here in paragraph form. Make sure to review the defining characteristics of the industry, any outstanding trends, and formulate a suggested course of action (short-term & long-term) based on your analysis.

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