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1. C ustomer Value What VALUES do we want? 2. RE sources

C.RE. A.X process. 1. C ustomer Value What VALUES do we want? 2. RE sources What RESOURCES do we have? 3. A nalogy across domains Where do we look for INSPIRATION? 4. X -Variation of properties for new or improved functions

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1. C ustomer Value What VALUES do we want? 2. RE sources

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  1. C.RE.A.X process 1. Customer Value What VALUES do we want? 2. REsources What RESOURCES do we have? 3. Analogy across domains Where do we look for INSPIRATION? 4. X-Variation of properties for new or improved functions What do we change, what do we GAIN?

  2. 2 Where do we look for inspiration? In house? The NASA? Nature or biology? The internet? On holiday? University research? Shall I ask my suppliers? Our research people? Science literature? Patents Aerospace? My competitors? Journals? New people at the company? Our competitors? My clients? My team members brainstorms? Crowd sourcing?

  3. 505 unique patents on Tea Bags RE-search

  4. RE-search

  5. paper fibre hair fibre agriculture skin whipped cream extinguisher foam squeegee wiper

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