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3 in 10 Guardian UK digital daily browsers access our content via mobile devices. m.guardian.co.uk. +297% YoY. 17,037,000. 7 mins. m.guardian.co.uk users spend on average 7mins 23 sec per visit. 23 secs. Guardian iPhone App. +19% YoY. 225,000. 17 pages.

carol-yates
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225,000

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  1. 3 in 10 Guardian UK digital daily browsers access our content via mobile devices. m.guardian.co.uk +297% YoY 17,037,000 7 mins m.guardian.co.uk users spend on average 7mins 23 sec per visit 23 secs Guardian iPhone App. +19% YoY 225,000 17 pages Guardian iPad App users consume on average 17 pages per visit Guardian Android App. 206,000 14 times Guardian iPhone App browsers visit the apps on average 14times a month Guardian Eyewitness App. +20% YoY 172,000 Guardian iPad App. 60% of Guardian Android App browsers use itseveral times a day 60% 140,000 45% Aged between 18-44 £45k+ annual income 55% 81% of m.guardian.co.uk users are 18-44 years old 40% have a household income of £45K+ (vs. 26% UK average) 44% 63% 22% 67% 28% of guardian.co.uk users visit the site during lunch time (12-2pm) of Guardian iPad app users read it at breakfast ( 6-8am) of iPhone/Android app audience use the apps whilst commuting (7-9am and 5-8pm) of iPad app audience relaxes with the app during prime time (6-10pm) of m.guardian.co.uk browsers catch up on the news before bed (9pm-midnight) Sources: Adobe Discover Apr 2012; comScore GSMA Feb 2012

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