Welcome

1. Welcome Business Development Specialist (BDS) Training

2. Agenda • Welcome / Introduction • Module 1 – Overview • Getting to know Lifetime Learning • History • Module 2 – Lifetime Learning Advantage • What sets us apart from the competition • Benefits and Value of Lifetime Learning • Key Selling Points • Module 3 – University Partners • Module 4 - BDS Role • Roles and Responsibilities • Sample Org Chart • Define what a Territory specialist does • Event set up and preparation

3. Agenda Cont. • Module 5 – Event Set up and Facilitation • School event • High School event • Health Club / Retail event • Module 6 – Closing Out Event and Future Events • Completing your event • Building relationships • Module 7 – Lead Input • What to do after your event • How to input information • Hand on practice • Module 8 - BDS Materials/New Hire Paperwork • Offer Letter • Employee Handbook • Supply Distributions • Module 9 – BDS Expectations • BDS Role Expectations • Matrix • Professional conduct • Dress code

4. Lifetime Learning Overview History of Lifetime Learning Module 1

5. Lifetime Learning Overview • History • Timeline • Re-branding • Mission / Philosophy

6. Lifetime Learning Overview • Owner – Gail Richardson • Background • Industry relevance • Quality reputation

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8. The Lifetime Learning Advantage Key Benefits and Value of Lifetime Learning Module 2

9. Importance of Education • Global economy is becoming increasingly more competitive • Unemployment for someone with a degree is 5.3% - for someone without a degree it is double 10.6 %. • On average, a college graduate earns $1 million more in a life time then a high school graduate • Average earnings of high school graduate $32K • Average earnings of bachelors graduate $52K • Average earnings of masters graduate $62K • Investment in your future (Education is like a Turn-Key Franchise)

10. Facts vs. Fiction of Online Learning • Fiction • Online learning is easy • Online Learning is not as effective as traditional classroom learning • Online colleges/degrees are not credible • Online credits will not transfer to traditional schools • Facts • Online courses are NOTfor everyone • For profit colleges under investigation by Dept of Education • Over two thirds of all degree granting post secondary schools offer at least one online course(National Center for Education Statistics) • Online degrees are an accepted form of education and will continue to grow in popularity

11. How Online Learning Works Why obtain a degree online? – general benefits Diversified students Save time and money Increases the school/degree options students can choose from No residency requirements 100% online Shorter course lengths (4-8 weeks vs. 16 week semesters) No entrance exams required SAT or GRE – waived with work experience Manageable while working FT

12. Time Traditional setting is unrealistic for most working adults Online learning allows working adults to attend school full time without sacrificing life’s daily responsibilities. Online learning allows working adults the opportunity to graduate in the same timeframe as a traditional, non working full time student would taking 5 classes at a time. Asynchronous learning environment. This means 24/7 access with no obligation to be online at a specific time. NO travel! Participation in a traditional graduation ceremony is an option, however, not required.

13. Money This will be the biggest challenge! By providing some general information about funding options you will be giving “hope” to the prospective student. US Labor Bureau statistics show that those with a college degree earn one million dollars more over the course of their lifetime. These statistics have contributed to a large increase in students looking for an Associate or Bachelor’s degree. Additional federal programs added to support education.

14. The “Face” of Lifetime Learning • You are the representation of the company and the first impression. • We maintain our reputation through the quality of the events you facilitate. • A large portion of our business is referrals because we continue to provide exceptional customer service and value. • We will give you all of the information you need to present yourself as a representative of Lifetime Learning.

15. Talking Points During Your Event • Present yourself as the “expert”. • Be prepared to discuss Lifetime Learning and all the services we provide. • Lifetime Learning offers a unique approach in providing over 300 online degree program options from a variety of top-rated Online College and University partners. • Lifetime Learning takes the guess work out of finding accredited programs available online. • Lifetime Learning saves prospective candidates time and money by narrowing their search and connecting them with the college or university that best meets their needs.

16. Talking Points During Your Event • If possible ASK QUESTIONS! • Why are you looking to further your education? • Have you decided what degree you are interested in? • Have you ever taken an online course before? If so, what was your experience? If not…Do you think online may be an option for you? • Why do you think online classes may be a better fit? • How do you plan on paying for your classes? • Do you have any concerns about going back to school? • On a scale of 1-10 how motivated are you in going back to school?

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18. LIFETIME LEARNING UNIVERSITY PARTNERS Module 3

19. University Partners • Grand Canyon University • National University • Jones International University • Ivy Bridge College of Tiffin University • University of Notre Dame • University of St Thomas • Western Governors University

20. Lifetime Learning Partners Programs offered 100% online National and Regional Accredited college and university programs State approved / backed by the Department of Ed (online teacher and administrator licensure programs available) Well recognized & respected Flexible schedules (accelerated options available) Frequent start dates

21. Lifetime Learning Partners • Top ranking university partners • Traditional Campus Based universities, just through online format • Some universities have NCATE accreditation • 80% Faculty have Doctorate Degrees • Success Coach • Hand holding • More personal • TPA- Total professional Advantage (Career Counseling)

22. Price Range • Associates programs (AA) • Average $300/credit or $9000/ year • Bachelors (BS, BA) • Average $435-495/credit or $10,440-11,880/year • Masters (MS, MA, MED) • Average $465-600/credit or $11,160-14,400/year • Education Specialist (EDS) • Average $550-730/credit or $13,200-17,520/year • Doctorate (DBA, EDD) • Average $$550-730/credit or $13,200-17,520/year

23. Funding Opportunities • Federal Financial Aid • Pell Grant • Teach Grants • Teacher Loan Forgiveness • Public Service Loan Forgiveness • Scholarships • Private Student Loans

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25. BUSINESS DEVELOPMENT TEAM Overview Module 4

26. Territory Breakdown • Territory Includes: • Territory Specialist • Business Development Specialist (BDS) • Territory Manager

27. Territory Specialist • The Territory Specialist position is designed to support the BDS role they will: • Set and create events for the territory BDS • Communicate with the BDS regularly regarding upcoming events, schedule etc… • Solicit new business ideas and work to establish contacts for BDS to follow up on • Research territory

28. Business Development Specialist • The Business Development Specialist role is comprised of: • Working with your territory specialist to develop your market • Following up on with contacts created by your territory specialist • Establish rapport with local businesses, communities and networking associations • Develop accounts for repeat event opportunities – 30% • Facilitating events booked by your territory specialist – 70% • Generate interested candidates from your completed events

29. Territory Manager • The Territory Manager will be responsible for: • Overseeing all day to day operations • Mapping out specific territory areas • Ensuring Territory Specialist and BDS meet required event goals • Manage performance of each BDS on quality/quantity of prospective candidates generated • Establishing communication forums for each team

30. END OF DAY ACTIVITY

31. EVENT SET UP AND FACILITATION School Events Module 5

32. Event Set Up • Event Set up: • Events are set up by Territory specialist • Example of an event being set up • Tracked on associate calendar • Event Preparation: • Confirmation call • Example of a confirmation call • On hand materials • Arrive 15 minutes early

33. School Event Setting up your event Arrive at the school Show up 15 minutes early (plan for the unexpected, parking issues, traffic etc.) Proceed to Front office / Administration Building Sign and Check in with Point of contact Ask to make a PA Announcement (script provided) Point of contact will escort you to your event location

34. School Event Facilitating your event Network and interact with all staff members at all times Have marketing materials available to provide and pass out Set up table tent card displays (if space available) Be proactive and engage people in conversations Be prepared to conduct any type of event Lifetime Learning / Lifetime Learning has 3 main type of events including: Faculty lounge / Workroom Faculty Meeting

35. School Event (Faculty Lounge Setting) Individual Presentation Break the Ice by asking questions to strike up a conversation. Tie in your conversation to Lifetime Learning / Lifetime Learning. Highlight talking points and explain key benefits. When speaking with individuals provide marketing materials. Have interested staff complete Applicant Contact Forms .

36. School Event (Faculty Meeting Setting) Group Presentation Break the Ice by asking questions to get your audience engaged Highlight talking points and explain the key benefits of Lifetime Learning Take a few minutes to Answer questions Have interested staff complete Interest Forms

37. High School Event • Setting up your event • Arrive at the school • Show up 15 minutes early (plan for the unexpected, parking issues, traffic etc.) • Proceed to Front office / Administration Building • Sign and Check in with Point of contact • Ask to make a PA Announcement (script provided) • Point of contact will escort you to your event location

38. High School Event • Range of event types include: • College Fair / Career Day • Classroom Presentation • Lunch Time Session

39. High School Event College Day / Career Fair • Trade show environment • Several College/Universities in attendance • Large volume of students • Less time for one on one discussions

40. High School Event Classroom Presentation • Captive audience of students • Provide additional resources about funding • Highlight variety of programs • One stop shop through Lifetime Learning

41. High School Event Lunch Time Session • One on one presentations • Ice breaker to grab attention • Quick re-cap of services • Help individuals complete forms

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43. A + Workshop Event • Group Presentation • Representing Mindstreams • Captive audience of educators • Commercial played by presenter • One on one discussions • Answer questions

44. Health Club / Commercial Events • Setting up your event • Arrive at Location • Show up 15 minutes early (plan for the unexpected, parking issues, traffic etc.) • Proceed to Front office / Main Lobby area • Check in with Point of contact • Point of contact will escort you to your event location

45. Health Club / Commercial Events • Wide range of event types • One on One discussions • Table set up in highly visible location • Observe customer traffic and position yourself in a location that catches their attention • Be creative in your approach and your opening question • Work with health club and their parameters for approaching customers and guidelines for your set up

46. CLOSING OUT EVENTS AND FUTURE EVENTS Module 6

47. Completing your Event • Let’s review your event so far • You called three days prior to the meeting and confirmed the details. • If there were any discrepancies you notified your territory specialist. • You arrived at least 15 minutes early with your badge in a prominent spot. • You set up an attractive display and engaged EVERYONE who came into the room or area. • The talking points and key benefits were discussed and you have a handful of Interest Forms. • Every required field is legible and you know you have conducted an outstanding meeting.

48. Completing your Event • Closing out your event • Gather all remaining materials you have • Collect applicant contact forms before you leave • Make sure info is filled out completely and legible • Check out with your point of contact for allowing us to present • Thank them for allowing us to present to their employees, staff and customers • Give some highlights about the success of your event

49. Completing your Event • Build relationships for return visits • Establish contacts • Inquire about faculty meetings • Referrals

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