1 / 18

Final Report

Final Report. CSR GOES TO SCHOOL. Report As of February 16 th , 2017. PHOTO EVENT. Media Attendance. Note: Total media attendance is 10 media from 13 who confirmed and 3 media absence. Note: 3 digital media, 6 Newspaper, 1 Social Media. Media Attendance Published. Note:

caroldavis
Download Presentation

Final Report

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Final Report CSR GOES TO SCHOOL Report As of February 16th, 2017

  2. PHOTO EVENT

  3. Media Attendance Note: Total media attendance is 10 media from 13 who confirmed and 3 media absence. Note: 3 digital media, 6 Newspaper, 1 Social Media

  4. Media Attendance Published Note: In total, we have 7 media who attended and published 13 articles about UNIQLO CSR Goes To School. It’s about 70% of Media that already published that articles. We also got additional 2 coverage from Press Release dissemination.

  5. Media Not Published

  6. Article Analysis • In total we have 15 published articles about UNIQLO CSR Goes To School in Bandung • 5 articles mentioned “UNIQLO Goes To School ” on headline • 13 articles mentioned “UNIQLO Goes To School” on body text • 10 articles published photo event • 2 articles mentioned Taku Ozawa on body text

  7. Key Learning • Acara ini dadakan dilaksanakan dengan waktu yang sangat mepet untuk mengundang media • Kurang tempat duduk untuk media pada saat acara workshop • Jarak antara tempat workshop dan tempat makan siang untuk media lumayan jauh

  8. Media Coverage

  9. Media Coverage

  10. Media Coverage

  11. Media Coverage

  12. Media Coverage

  13. Media Coverage

  14. Media Coverage

  15. Media Coverage

  16. PR Value

  17. TOTAL PR VALUE : Rp 2.732.315.000,- / USD 202,421 -

  18. Thank You

More Related