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Consumption and market developments – global or local perspectives?

Consumption and market developments – global or local perspectives?. March 2009 Events in Globalising World 2008-09 David Litteljohn. Aims and structure. To set a background for discussions about the global and the local for cities and globalisation, in particular Ritzer

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Consumption and market developments – global or local perspectives?

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  1. Consumption and market developments – global or local perspectives? March 2009 Events in Globalising World 2008-09 David Litteljohn

  2. Aims and structure • To set a background for discussions about the global and the local for cities and globalisation, in particular Ritzer • To consider cities as places for consumption in relation to debates on globalisation

  3. Main references • Ko de Ruytera, Marcel van Birgelena and Martin Wetzels, 1998, Consumer ethnocentrism in international services marketing, International Business Review, Volume 7, Issue 2, April 1998, Pages 185-202 • Djursaa, Malene and Kragh, Simon Ulrik (1998) Central and Peripheral Consumption Contexts: The Uneven Globalization of Consumer Behaviour, International Business Review, special issue (ed. J.-C. Usunier) on Culture and International Business, Vol. 7, pp 23-38. • Ritzer, http://proquest.umi.com/pqdweb?RQT=512&querySyntax=PQ&searchInterface=1&TS=1204891871&moreOptState=CLOSED&clientId=6297&h_pub_title=&h_pub_title1=&h_pub_title2=&h_pub_title3=&h_pub_title4=&h_pub_title5=&h_pub_title6=&h_pub_title7=&h_pmid=&h_pmid1=&h_pmid2=&h_pmid3=&h_pmid4=&h_pmid5=&h_pmid6=&h_pmid7=&SQ=Ritzer&FO=AU&OP1=AND&SQ1=globalization&FO1=CITABS&OP2=AND&SQ2=something&FO2=CITABS&OP3=AND&SQ3=&FO3=CITABS&OP4=AND&SQ4=&FO4=CITABS&OP5=AND&SQ5=&FO5=CITABS&OP6=AND&SQ6=&FO6=CITABS&DBId=-1&date=ALL&onDate=&beforeDate=&afterDate=&fromDate=&toDate=&PeerReviewd=1&Oppubtitle=AND&pubtitle=&Opsubject=AND&subject=&Opcompany=AND&company=&Opname=AND&name=&Opgeo=AND&geo=&Opcc=AND&cc=&Opsic=AND&sic=&OpSF=AND&SF=any&OpAT=AND&AT=any&revType=review&revPos=all&STYPE=all&sortby=REVERSE_CHRON&PageSize=10

  4. Refs - continued • Fainstein, S.S. and Judd, D.R., (1999) "Cities as places to play" from Judd, D.R. and Fainstein, S.S. (eds.), The tourist city pp.261-264,266-272, New Haven,: Yale University Press. http://www.gcal.ac.uk/library/digitisation_archive/08_09/MLLSM04/MLLSM04_64816.pdf • Mind Maps on Economics and Culture from: - • Short, John Rennie and Kim, Yeong-Hyun, 1999, Globalization and the City, Pearson/Prentice Hall

  5. Simple limits to globalisation of consumption • Both models emphasise cultural inhibitors to homogenisation form a business perspective • de Ruytera, van Birgelena and Wetzels • Consumer ethnocentrism • Djursaa and Kragh • Cultural ties in relation to the nature of object

  6. Ruyter et al, 1998 Consumer Ethnocentrism • Antecedents • Openness to F.Cs • -Patriotism • -Conservatism • -Collectivism/ • Individualism Consumer Ethnocentric Tendencies Attitudes Toward Using Foreign Services Moderating Factors -Perceived necessity of the Service -Economic Threat (ET) -Personal ET -Domestic ET Demographics -Age -gender -Education -Income Professional Sector

  7. Djursaa & Kragh,1998: Contexts of Consumption Culture-Bound Culture-free Food Clothing Industrial Components Consumer Durables

  8. Ritzer’s approach • Commentary on globalisation in general • Looks at production and consumption, often in visitor settings • Is highly subjective • Contributes towards an agenda on the nature of globalisation

  9. Ritzer, 2003 - looks at meanings • Globalisation = homogenisation of cultures • Nothing - a social form … devoid of of distinctive substantive content • Something - a social form … rich in substantive content Mission Valley Shopping Center 1961, from SDHS Market Square from Digital Past Horton Plaza in 2001 http://history.sandiego.edu/gen/soc/shoppingcenter.html#03

  10. Ritzer • Glocaliszation • The interpretation of the local and the global in unique outcomes in different geographic areas • Grobalization • The imperialistic ambitions of nations, corporations, organizations and the like, and their desire and need to impose themselves on various geographic areas

  11. Ritzer • “Grobalization involves .. The mass distribution of a minimalist phenomenon .. [easy to] centrally create, reproduce and disseminate ..”

  12. Ritzer • Glocal goods .. Are an idiosyncratic and spontaneous mix of the global and the local … By their nature …[they] are produced and marketed in limited geographic areas and in small batches http://www.btinternet.com/~grow.communities/farmers-market.htm

  13. Ritzer ? ?

  14. As it continues …… Cities & Globalisation • Cities are important players in globalisation - need to understand them for events • Mind map 1 - Globalisation and Cities - economics • Mind map 2 - Globalisation and Cities - culture Ref: Short, John Rennie and Kim, Yeong-Hyun, 1999, Globalization and the City, Pearson/Prentice Hall Hong Kong, 2007

  15. City Examples In the UK • London • Edinburgh • Glasgow And of course • Singapore

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