Ch 4 - Designing Studies

1. Ch 4 - Designing Studies

2. I can identify the population and sample in a survey. • Population - the entire group of individuals about which we want information. • Sample - the part of the population from which we actually collect information.

3. Sample Survey • 1st - determine what population we want to describe • 2nd - determine exactly what we want to measure (define our variables)

4. The student government at a high school surveys 100 of the students at a the school to get their opinions about a change to the bell schedule. • What’s the population? Sample? • What was being studied?

5. I can understand two types of bias in sampling. • Bias - when the design on a study will favor certain outcomes • Convenience Sample - choosing individuals who are easiest to reach • Voluntary Response - when the sample chooses themselves by responding to a general appeal.

6. Convenience Bias Voluntary Response Bias When you identify the bias - also state IN WHICH DIRECTION! Why do each lead to bias? • unrepresentative of the entire population because answer will be influence by where you are. • i.e. if you are surveying how people feel about the library tax and only ask people who are at the libraronly people with strongly opinions (in either direction) will respond. • people can respond more than once • i.e. call-ins, write-ints, internet voting

7. So, what’s a good method? • SRS - simple random sample - n individuals chosen from a population in such a way that every set of n individuals has an equal chance to be in the sample actually selected.

8. How can I select a SRS of 4 students from this class? • Ideas: put all names in a hat, on equally sized slips of paper and select 4 of them • Assign everyone a number and use a Random Digit Table (Table D) to select the four people

9. How to use Table D • assign every individual in the population a digit. • the number of digits have to equal the number of digits in the population • start with 0 (or 00 or 000...) • decide what to do if you get a repeated digit or a digit not in the range you need • pick a line to start at and read consecutive groups of digits to select your sample

10. Day 2

11. Stratified Random Sample Cluster Sample Other Sampling Methods • first, classify population into similar groups (strata) • next, choose a separate SRS from each stratum • combine all SRSs to form the full sample • groups are homogeneous - like the math class you’re in • first, divide the population into smaller groups (mirror the population) • next, choose an SRS of the clusters • all individuals in each cluster are included in the sample • groups are heterogenous - like CLC groups

12. A manager of a beach-front hotel wants to survey guests in the hotel to estimate overall customer satisfaction. The hotel has two towers, an older one to the south and a newer one to the north. Each tower has 10 floors of standard rooms (40 rooms per floor) and 2 floors of suites (20 suites per floor). Half of the rooms in each tower face the beach, while the other half of the rooms face the street. There are a total of 880 rooms. • a) Explain how to select a simple random sample of 88 rooms. • b) Explain how to select a stratified random sample of rooms. • c) Explain how to select a cluster of rooms. • d) Explain why selecting 2 of the 24 different floors would not be a good way to obtain a cluster sample.

13. Advantages & Disadvantages

14. A Sample Free Response • In response to nutrition concerns raised last year about food served in school cafeterias, the Smallville School District entered into a one-year contract with the Healthy Alternative Meals (HAM) company. Under this contract, the company plans and prepares meals for 2,500 elementary, middle, and high school students, with a focus on good nutrition. The school administration would like to survey the students in the district to estimate the proportion of students who are satisfied with the food under this contract. • Two sampling plans for selecting the students to be surveyed are under consideration by the administration. One plan is to take a simple random sample of students in the district and then survey those students. The other plan is to take a stratified random sample of students in the district and then survey those students. • (a) Describe a simple random sampling procedure that the administrators could use to select 200 students from the 2,500 students in the district. • (b) If a stratified random sampling procedure is used, give one example of an effective variable on which to stratify in this survey. Explain your reasoning. • (c) Describe one statistical advantage of using a stratified random sample over a simple random sample in the context of this study.

15. Answers to part A

16. Answers to part B

17. Answers to part C

18. What type of sampling is this? • At a party there are 30 students over age 21 and 20 students under age 21. You choose at random 3 of those over 21 and separately at random 2 of those under 21 to interview about attitudes towards alcohol. You have given every student at the party the same chance to be interviewed. • What is that chance? • What type of sampling procedure was this?

19. HINT: an SRS will allow for a sample to have all of a certain “group” or none of a “groups

20. One the west side of Rocky Mountain National Park, many mature pine trees are dying due to infestation by pine beetles. Scientists would like to use sampling to estimate the proportion of all pine trees in the area that have been infested. • Why would an SRS not be practical? • Could they just sample the pines along the road? • Suppose the sampling was carried out randomly and accurately and 35% of the pine trees sampled were infested. Can they conclude 35% of all pine trees are infested?

21. Day 3 • Inference and what can go wrong?

22. Why do we sample? • to infer about a population • surveying a population takes too much time and money! Can we trust it? • YES - the law of probability allows for random sampling to work! • there are margins of error to account for the variability between the sample and the population. Nothing was wrong with the procedure!

23. What can go wrong? • There are different types of bias to cause sampling to go wrong: • Sampling Errors • Nonsampling Errors

24. Sampling Nonsampling • Voluntary Response • Convenience Sample • Undercoverage • (we already know about voluntary and convenience- see day 1 notes) • Nonresponse • Response Bias • Wording of Question

25. Undercoverage • when some groups in the population are left out of the process when choosing the sample • Example: if you were to go to people’s houses and survey about the unemployment rate - you are leaving out all the homeless people and those who have jobs and are not home.

26. Nonresponse • when an individual chosen for the sample can’t be contacted or refuses to participate • the is not voluntary response bias, these individuals were chosen to be in the sample and do not want to be

27. Response Bias • when the individual gives the wrong answer • this can be due to many factors • people know what the answer should be and give that • what the interviewer looks like can influence the response • recalling past events

28. Wording of Questions • the most important influence on the responses given. Never trust a survey unless you have seen the questions! • Order of the Questions • Any prompts/cues given before the question

29. Ch 4 Project • by yourself or with a partner • You will design and conduct an experiment to investigate the effects of response bias in surveys • You can choose the topic, but you must design your experiment to answer one of the following questions: • Can the wording of a questions create response bias? • Do the characteristics of the interviewer create response bias? • Does anonymity change the responses to sensitive questions? • Does manipulating the answer choices change the response?

30. Ch 4 Project • see page 267 for what is required • I will hand out a rubric - USE IT! • Not only are you going to analyze the survey results, you will analyze if the way the survey was conducted biased the results • due: October 31, 2013 (approved by Friday, October 19) • One class day to work on it - Friday, Oct. 26